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Beauty Pillows

Pillowcases are designed to be beneficial to people's skin

Trend - The popularity of skincare has moved past topical and ingestible products and into things like bedding, and now brands are honing in on the potential skin and hair benefits of pillowcases made from materials that are gentler, less irritating, and/or infused with beneficial ingredients.

Insight - Consumers around the world now see their personal care and beauty routines as rituals that are integrated into their everyday lifestyles, rather than occasional indulgences. Now, people expect that brands are able to seamlessly integrate their products/services into consumers' existing lifestyles, so they don't take up too much additional time but offer people the benefits they're seeking.
Workshop Question - How could your brand more seamlessly integrate its product/service into customers' lifestyles?
Trend Themes
1. Beauty Sleep Revolution - Consumers expect beauty benefits from their bedding and sleep products.
2. Green Sleep - Eco-friendly materials and natural dyes are being used to create sustainable bedding products.
3. Sleep Hygiene - Bedding products designed to promote hygiene and combat bacteria are on the rise.
Industry Implications
1. Home Textiles - Home textile companies can explore using innovative materials and functional features to create beauty and health-focused bedding products.
2. Natural Skincare - Natural skincare businesses can collaborate with bedding brands to create products that compliment the benefits of their own products.
3. Sleep Tech - Sleep tech companies can integrate anti-bacterial features and beauty benefits to their bed products.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 55 Examples:
121,455 Total Clicks
Date Range:
May 19 — Sep 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Antibacterial Cooling Pillows
Antibacterial Cooling Pillows
The Solace Copper Pillow Keeps You Cool and Comfortable All Night
According to a recent survey, an unwashed pillowcase can have up to 39 times more bacteria than your pet’s food bowl, and several thousand times more bacteria than a toilet seat, leading to acne... MORE
Silk Anti-Acne Pillowcases
Silk Anti-Acne Pillowcases
The Silvi Pillowcase is Antibacterial, All Natural and Science-Backed
The Silvi pillowcase is a new acne-fighting bedding accessory that just launched in Canada. The pillowcase consists of silk and antibacterial silver and is designed to fight bacteria while ensuring... MORE
Skin-Caring Pillowcases
Skin-Caring Pillowcases
The Morpheus Pillow Makes Skin Brighter and More Radiant
There are plenty of pillows that are marketed for their ability to boost the smoothness, shininess and strength of hair but the Morpheus Pillow sets itself apart as a skincare pillow. The sleep... MORE
Naturally Dyed Eucalyptus Sheets
Naturally Dyed Eucalyptus Sheets
Buffy's Eco Sheets are Colored with Plants, Fruits & Spices
Buffy’s direct-to-consumer eucalyptus sheets, pillowcases and comforters are made with an alternative to cotton that’s not only allergy-safe and gentler on the skin but also has a higher... MORE
Cooling Hypoallergenic Pillowcases
Cooling Hypoallergenic Pillowcases
The Dullo WaveTex Pillowcase Has a Premium Construction
The Dullo WaveTex Pillowcase is an advanced bedding solution for those who are looking for a way to increase their comfort when heading to bed. The pillowcase is constructed using a series of... MORE
Silky Bedroom Essentials
Silky Bedroom Essentials
Cilque Boasts a Refined Experience Through 100% Mulberry Silk Products
The silky bedroom is not just an indicator of status and elevated comfort, it is also quite beneficial for the skin and hair of those sleeping in it. Cilque’s founder, Samantha Maker, realizes... MORE
Health-Focused Pillowcases
Health-Focused Pillowcases
The LIFEASE Silk Pillowcase Has a Hypoallergenic Design
The pillowcase is a simple piece of bedding that serves a relatively utilitarian purpose, but this is something the LIFEASE Silk Pillowcase aims to change with a high-quality design that’s... MORE

Related Examples

Yoga-Branded Sleep Collections
Yoga-Branded Sleep Collections
B Yoga Boasts a Number of Products That Will Help You Sleep Better
Sizeless Wireless Silk Bras
Sizeless Wireless Silk Bras
LILYSILK Brand Launched a One-Size-Fits-All Classic Wireless Silk Bra
Crystal-Powered Eye Pillows
Crystal-Powered Eye Pillows
Halfmoon's Crystal Collection Silk Eye Pillow are Versatile
Soft Silky Sleep Masks
Soft Silky Sleep Masks
Halfmoon's Silk Sleep Masks Promote Restful Sleep and Relaxation
Cozy Velvet Foot Slippers
Cozy Velvet Foot Slippers
The Kushie Launched a New Bundle in Time for Mother's Day
Silk Bridal Robes
Silk Bridal Robes
SKIMS' Bridal Robe is Available for a Limited-Time
Therapeutic Haircare Collabs
Therapeutic Haircare Collabs
The Dove Beauty Retreat Line Was Created with Brother Vellies
Aromatherapy Acupressure Pillows
Aromatherapy Acupressure Pillows
The Kanjo Aroma Lavender Acupressure Pillow Heals Pain Naturally
Sound-Blocking Sleeping Earmuffs
Sound-Blocking Sleeping Earmuffs
The Blisstil 'SleepMuffs' Enable a Peaceful Sleep Anywhere
play_circle_filledTurkey-Shaped Sleep Masks
Turkey-Shaped Sleep Masks
Arby's Deep Fried Turkey Pillow Marks the Return of Deep Fried Turkey
Celebratory Beauty Calendars
Celebratory Beauty Calendars
The Feelunique Beauty Advent Calendar 2020 Features Luxe Products
Soothing Anti-Snoring Pillows
Soothing Anti-Snoring Pillows
The Doctor Pillow Copper Gel Pillow Has a Seven-in-One Design
Deep Sleep-Enabling Pillow Mats
Deep Sleep-Enabling Pillow Mats
The 'SleepBliss' Natural Sleep Aid is Noninvasive and Nonelectric
Adjustable Snoring Prevention Pillows
Adjustable Snoring Prevention Pillows
The CarbonIce Air Anti-Snoring Pillow is Comfort-Focused
Huggable Heated Pillows
Huggable Heated Pillows
Ostrichpillow Added the 'Heatbag' to Its Product Lineup
Practice-Elevating Eye Pillows
Practice-Elevating Eye Pillows
B Yoga's Silk Eye Pillow is Intended to Complement One's Savasana
AI-Powered Anti-Snoring Pillows
AI-Powered Anti-Snoring Pillows
The 'ZEREMA' Height-Adjusting Pillow Won't Disturb Sleepers
Personalization-Friendly Pillows
Personalization-Friendly Pillows
The Authenticity50 Custom Comfort Pillow Can be Easily Adjusted
Handcrafted Silk Face Masks
Handcrafted Silk Face Masks
The CILQUE Face Mask Collection Features Four Chic Styles
Travel-Friendly Ergonomic Pillows
Travel-Friendly Ergonomic Pillows
The Tempur-Pedic TEMPUR-Cloud Pillow is Easily Compressed
Head-Cradling Ergonomic Pillows
Head-Cradling Ergonomic Pillows
The U2 Pillow's Pillow Design Reduces Tossing and Turning
Portable Nap-Friendly Pillows
Portable Nap-Friendly Pillows
The 'napEazy' Posture-Correcting Pillow Helps Align the Spine
Comfy Crustacean Floor Pillows
Comfy Crustacean Floor Pillows
The XXL Sand Crab Handmade Plush Toy is Perfect for Play or Naps
Contoured Neck Relief Pillows
Contoured Neck Relief Pillows
The C-Rest Pillow Puts the Neck in Proper Alignment
Supportive Anti-Snoring Pillows
Supportive Anti-Snoring Pillows
The 'Pillow Cube PRO' Comes in Three Thickness Levels
Responsive Shapeshifting Pillows
Responsive Shapeshifting Pillows
The SOFY Form-Fitting Pillow Boasts Contouring Technology
CBD-Infused Blankets
CBD-Infused Blankets
Curfew's Dream Blanket Enhances Relaxation by Releasing Small Amounts of CBD
Microencapsulated CBD Pillowcases
Microencapsulated CBD Pillowcases
The CBD Pillowcase Releases Micro-Doses of CBD During Sleep
CBD-Infused Pillows
CBD-Infused Pillows
Brookstone's Infused Bed Pillow Inspires Restful Sleep
Ergonomic Couple-Friendly Pillows
Ergonomic Couple-Friendly Pillows
The Womdee Memory Foam Pillow Prevents Extremity Numbness
Luxury Linen Bedding Collections
Luxury Linen Bedding Collections
Flax Sleep is Vancouver-Based, Ethically Concerned & Female-Owned
Sofa-Transforming Sleep Kits
Sofa-Transforming Sleep Kits
Burrow's Nomad Sleeper Turns Couches Into Comfortable Sofa Beds
Mix-and-Match Bedding Designs
Mix-and-Match Bedding Designs
Emily & Meritt for Pottery Barn Takes Cues from RTW Apparel
Eco-Friendly Hybrid Mattresses
Eco-Friendly Hybrid Mattresses
The EcoSleep Hybrid Combines Joma Wool & Natural Latex Foam
Resort-Style Mattresses
Resort-Style Mattresses
The Sedona Hybrid by Brooklyn Bedding Gleans from Southwest Resort Life
Customized Stuffing Travel Pillows
Customized Stuffing Travel Pillows
The Rumpl Stuffable Fleece Pillowcase is Comfy and Durable
Pillowcase-Attached Bedsheets
Pillowcase-Attached Bedsheets
The 'Shillows Sheets' Accelerate Bed Making Capabilities
Eco-Friendly Eucalyptus Comforters
Eco-Friendly Eucalyptus Comforters
Buffy's 'Breeze' Eco-Friendly Comforter is Entirely Plant-Based
Free-From All-Natural Pillows
Free-From All-Natural Pillows
SkinnyPillow is Made Without Chemicals & Synthetic Materials
Organic Material Travel Kits
Organic Material Travel Kits
The Banana Leaf Travel Kit is Crafted from Natural Components
All-Silk Hair Accessories
All-Silk Hair Accessories
Luxury Pillowcase Brand Slip Launched Stylish Scrunchies & Headbands
Silk Nighttime Hair Caps
Silk Nighttime Hair Caps
The NiteCap Line is Designed to Ensure You Wake Up to Better Hair Days
Luxurious Lightweight Sheets
Luxurious Lightweight Sheets
Endy’s New Sheets are the Perfect Balance of Silky and Soft
Sustainable Luxury Bed Sheets
Sustainable Luxury Bed Sheets
The Sheets & Giggles Eucalyptus Lyocell Sheets are Breathable
Dinosaur-Themed DIY Pillowcases
Dinosaur-Themed DIY Pillowcases
'Jurassic Dreams' is a Fun Color Your Own Pillowcase Project
Pillowy Sundae Events
Pillowy Sundae Events
Buffy x Van Leeuwen Teamed Up for a "Clouds + CBD Sundae Extravaganza"
Two-Sided Beauty Pillows
Two-Sided Beauty Pillows
NIGHT's Beauty Pillowcase Offers Different Hair and Skin Benefits
Pre-Distressed Sheet Sets
Pre-Distressed Sheet Sets
Coyuchi Created the New Crinkled Percale Sheet Set
Page-Flipping Pillowcases
Page-Flipping Pillowcases
The Déjà Pillowcase Allows Users to Sleep on a Clean Surface Each Night
Artful Loungewear Collections
Artful Loungewear Collections
Block Shops's Products Sport Uniform Art Deco Patterns
Luxurious Silk Bedtime Wear
Luxurious Silk Bedtime Wear
Cilque Offers 100% Silk Bedding, Eye Masks and Robes for V-Day
Direct-to-Consumer Comforters
Direct-to-Consumer Comforters
Buffy Comforters are Both High-End and Affordable
Mineral-Infused Pillowcases
Mineral-Infused Pillowcases
mē's 'Glow' Anti-Aging Pillowcase Promises Youthful Glowing Skin
Anti-Bacterial Pillows
Anti-Bacterial Pillows
Silvon Uses Silver-Coated Fibers to Prevent the Growth of Bacteria
Anti-Aging Pillows
Anti-Aging Pillows
Hammacher Schlemmer's Wrinkle Prevention Pillowcase Reduces Creases