Kellogg's x GLAAD 'Together with Pride' Cereal is Limited-Edition
Michael Hemsworth — May 29, 2021 — Marketing
References: brandeating
The Kellogg's x GLAAD 'Together with Pride' cereal is a limited-edition collaboration product created in anticipation of Pride Month that stands in solidarity with members of the LGBTQ+ community. The cereal features a festive mix of berry flavored rainbow hearts that have been dusted with edible glitter to make them an eye-catching option to enjoy for breakfast or a snack. The product is being launched at select retailers while supplies last.
The Kellogg's x GLAAD 'Together with Pride' cereal will also help to support GLAAD by encouraging consumers to upload their receipt to have the Kellogg Company donate $3 per box up to $140,000. The cereal features all of the brand's iconic mascots surrounding a bowl of the product to further drive home the theme of inclusivity and togetherness.
Image Credit: Kellogg's
The Kellogg's x GLAAD 'Together with Pride' cereal will also help to support GLAAD by encouraging consumers to upload their receipt to have the Kellogg Company donate $3 per box up to $140,000. The cereal features all of the brand's iconic mascots surrounding a bowl of the product to further drive home the theme of inclusivity and togetherness.
Image Credit: Kellogg's
Trend Themes
1. Pride-themed Products - Businesses can capitalize on the LGBTQ+ community's purchasing power during Pride Month by creating limited-edition, themed products that show solidarity and inclusivity.
2. Cause Marketing - Partnering with social justice organizations in a visible way and donating a portion of sales to the cause can help businesses appeal to consumers who prioritize purchasing from companies that align with their values.
3. Edible Glitter - Innovating with edible glitter could add a fun and eye-catching element to any food product, attracting consumers who are looking for unique and exciting options.
Industry Implications
1. Food and Beverage - Food and beverage companies can create themed products that appeal to consumers during certain times of the year, like Pride Month, to increase sales and show support for social causes.
2. Marketing and Advertising - Marketing and advertising agencies can help businesses develop cause marketing campaigns and visually appealing packaging that appeals to socially conscious consumers.
3. Nonprofit - Social justice organizations like GLAAD can partner with businesses to create collaborations like the Kellogg's x GLAAD cereal, increasing visibility and raising funds for their cause while building strong brand partnerships.
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