Traditionally gendered kid's toys are being marketed without gender in mind
Trend - Toy brands are releasing gender-neutral versions of toys that were once typically marketed to one gender or another--in response to changing social norms and understandings of gender in North America in-particular.
Insight - Millennials parents tend to be more progressive and socially aware than generations that preceded them, and they're imparting those values in their children as well. Things like rigid gender norms and roles are not longer as enforced as they once were, and more parents are giving children the flexibility to carve out their own identities.
Insight - Millennials parents tend to be more progressive and socially aware than generations that preceded them, and they're imparting those values in their children as well. Things like rigid gender norms and roles are not longer as enforced as they once were, and more parents are giving children the flexibility to carve out their own identities.
Workshop Question - How could your brand better cater to consumers' increasingly progressive ideals?
Trend Themes
1. Gender-neutral Toys - Toy brands are releasing gender-neutral versions of toys in response to changing social norms and understandings of gender in North America.
2. Diversity-focused Play - Toy companies are creating play experiences that embrace diversity to promote inclusion and encourage creativity in children.
3. Breaking Gender Norms in Marketing - Companies are removing gender norms from marketing strategies to promote creativity, confidence, and equality in children.
Industry Implications
1. Toy Industry - The toy industry can embrace the trend of gender-neutral and diversity-focused toys to increase inclusivity and promote creativity in children.
2. Marketing Industry - The marketing industry can explore new strategies to remove gender biases and promote inclusivity in advertising campaigns for children's toys and products.
3. Lifestyle Industry - The lifestyle industry can develop products and experiences that encourage creativity, self-expression, and inclusivity in children of all ages and backgrounds.
6 Featured, 53 Examples:
139,069 Total Clicks
Date Range:
Apr 20 — Nov 21
Trending:
Warm
Consumer Insight Topics:
