The General Mills Monster Mash Cereal Features Retro Branding
Michael Hemsworth — August 18, 2021 — Marketing
References: generalmills & chewboom
The General Mills Monster Mash Cereal is a celebratory breakfast cereal being launched to coincide with the 50th anniversary of the Monster Cereals from General Mills. The cereal is a mix of five cereals including Franken Berry, Count Chocula, Boo Berry Monster, Yummy Mummy and Frute Brute to provide a taste experience like never before. The cereal features a retro-style branding that includes the mascots from each of the included cereals performing as part of a band.
The General Mills Monster Mash Cereal is arriving alongside a new recording of the Monster Mash song on Spotify as well as a behind-the-scenes mockumentary The Remaking of the Mash: A Monster Miracle that stars the aforementioned mascot characters.
Image Credit: General Mills
The General Mills Monster Mash Cereal is arriving alongside a new recording of the Monster Mash song on Spotify as well as a behind-the-scenes mockumentary The Remaking of the Mash: A Monster Miracle that stars the aforementioned mascot characters.
Image Credit: General Mills
Trend Themes
1. Retro-branded Cereal - Companies can introduce retro-style branding for their products, which can help in capturing the nostalgia of the customers.
2. Celebrity Collaborations with Food Brands - This trend represents an opportunity for food and beverage companies to team up with celebrities to leverage their following and influence to promote their products.
3. Limited Edition Cereals - Limited edition products can create excitement among customers, encourage repeat purchases, and allow companies to experiment with new flavors and packaging.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage celebrity and retro-style collaborations to create buzz and increase sales of their products.
2. Entertainment - Entertainment companies can collaborate with food and beverage brands to promote their content and create engaging campaigns for their audiences.
3. Marketing and Advertising - Marketing and advertising agencies can create innovative campaigns and leverage the power of limited edition products and collaborations, helping companies to stay ahead of the competition.
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