Kashi GO's Refreshed Packaging Designs Support on-the-Go Lifestyles
Laura McQuarrie — May 23, 2019 — Lifestyle
References: kashi & prnewswire
Kashi GO, previously called GOLEAN, boasts redesigned packaging and new plant-based protein cereals like the texture-rich Maple Brown Sugar Flakes & Clusters. This protein-packed cereal mixes lentils, quinoa, pumpkin seeds, flakes and clusters to offer a hearty and delicious way for people to fuel themselves. This new cereal from Kashi is the first of its kind in the Kashi GO line to feature flakes, which are packed with protein—a single serving of the Maple Brown Sugar Flakes & Clusters provides 10 grams of plant-powered protein, plus 36 grams of whole grains and just nine grams of sugar.
The refreshed packaging for Kashi GO was created to reflect an on-the-go lifestyle and each colorful box in the product line represents different goals and activities.
The refreshed packaging for Kashi GO was created to reflect an on-the-go lifestyle and each colorful box in the product line represents different goals and activities.
Trend Themes
1. Plant-based Protein - Opportunity to capitalize on the growing demand for plant-based protein products by developing innovative cereal options.
2. On-the-go Lifestyles - Opportunity to create convenient and portable cereal options that cater to busy individuals.
3. Texture-rich Cereals - Opportunity to differentiate cereal products by offering unique and satisfying textures.
Industry Implications
1. Food and Beverage - Opportunity for food manufacturers to expand their product offerings with plant-based protein cereals.
2. Packaging and Design - Opportunity for packaging companies to create visually appealing and functional packaging solutions for on-the-go cereal products.
3. Health and Wellness - Opportunity for health and wellness brands to promote nutritious and protein-packed cereal options for active individuals.
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