Wendy’s Frosty Chocolatey Cereal Reimagines a Frozen Dairy Dessert
Laura McQuarrie — October 6, 2021 — Lifestyle
References: foodbusinessnews.net
The cool, creamy and chocolatey Frosty is Wendy's signature frozen dessert and cereal fans will soon be able to add Wendy’s Frosty Chocolatey Cereal to their breakfast bowl thanks to a limited-edition collab with The Kellogg Co. This ready-to-eat cold cereal is loaded with cocoa-coated multi-grain cereal pieces and chocolate-flavored marshmallow bits to perfectly capture "the irresistible taste of a Wendy’s Frosty."
This dessert-like cereal promises to be a treat for fast food fans who want to experience the taste of a favorite chilled treat in a new format. As an added perk, the cereal box also shares an offer for a free small Frosty via the Wendy's app.
Earlier this year, Wendy's and Kellogg's also teamed up to create a co-branded flavor of Pringles based on the Spicy Chicken sandwich.
This dessert-like cereal promises to be a treat for fast food fans who want to experience the taste of a favorite chilled treat in a new format. As an added perk, the cereal box also shares an offer for a free small Frosty via the Wendy's app.
Earlier this year, Wendy's and Kellogg's also teamed up to create a co-branded flavor of Pringles based on the Spicy Chicken sandwich.
Trend Themes
1. Dessert-inspired QSR Cereals - As QSRs look to expand their offerings, dessert-inspired cereal collaborations can provide a low-risk way to venture into the breakfast market.
2. Co-branding with Major Cpgs - Collaborations between QSRs and CPGs can create new revenue streams, heighten brand awareness and allow for unique flavor combinations.
3. Alternative Breakfast Options - Breakfast cereals inspired by popular desserts can appeal to consumers who seek indulgence and variety in their morning routines.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can leverage collaborations with CPGs to expand their offerings and drive revenue growth.
2. Consumer Packaged Goods - CPGs can partner with QSRs to access new markets and create innovative products that generate buzz and drive sales.
3. Breakfast Cereals - Collaborations between QSRs and cereal manufacturers can create exciting new flavor options for consumers who want to start their day with something sweet and indulgent.
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