The Elf on the Shelf Cereal is Exclusively Available at Walmart
Michael Hemsworth — September 22, 2021 — Marketing
Kellogg's The Elf on the Shelf cereal is being launched by the brand exclusively at Walmart to provide patrons with a way to get in the holiday spirit and enjoy a breakfast inspired by the classic Christmas tradition.
The cereal comes in two options to choose from including The Elf on the Shelf Sugar Cookie Cereal and The Elf on the Shelf Hot Cocoa Cereal. The cereals are being launched now in 12.2-ounce boxes, while the Sugar Cookie cereal is also being made available in a smaller serving size of 8.1-ounce boxes.
The Kellogg's The Elf on the Shelf cereal is priced between $3.99 and $5.69 per box, and is launching both in-store and online.
Image Credit: Kellogg’s
The cereal comes in two options to choose from including The Elf on the Shelf Sugar Cookie Cereal and The Elf on the Shelf Hot Cocoa Cereal. The cereals are being launched now in 12.2-ounce boxes, while the Sugar Cookie cereal is also being made available in a smaller serving size of 8.1-ounce boxes.
The Kellogg's The Elf on the Shelf cereal is priced between $3.99 and $5.69 per box, and is launching both in-store and online.
Image Credit: Kellogg’s
Trend Themes
1. Holiday-inspired Cereals - There is an opportunity for brands to create and launch cereals that are inspired by other holidays and seasonal events.
2. Limited-edition Collaborations - Collaborations between popular brands and holiday-themed characters can be an effective way to generate buzz and create hype around a product.
3. Nostalgic Flavors - There is a growing trend towards nostalgic and retro flavors, and brands can tap into this by creating cereals that evoke fond memories of childhood.
Industry Implications
1. Breakfast Foods - There is a growing market for unique and innovative breakfast cereals, and brands can capitalize on this trend by creating exciting new flavors and packaging designs.
2. Licensed Products - Licensed products can be a lucrative opportunity for both the licensor and licensee, especially when they tap into popular cultural icons or events.
3. Seasonal Foods - Seasonal foods, especially those that tie into popular holiday traditions, can create a sense of excitement and anticipation among consumers and drive sales.
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