Wellness brands are leveraging CBD as a main ingredient in bath products
Trend - Brands are highlighting cannabidiol as the main ingredient in their bath products to elevate their offerings. These wellness products tout benefits like increased relaxation, improved sleep, and a more stabilized mood.
Insight - Consumers are experiencing elevated levels of stress and anxiety due to economic instability and the uncertainty related to the global pandemic. As a result, self-care has become more of a priority for many individuals, and, coupled with the legalization of cannabis across North America, has resulted in consumers wanting easy ways to incorporate the ingredient into their self-care rituals.
Insight - Consumers are experiencing elevated levels of stress and anxiety due to economic instability and the uncertainty related to the global pandemic. As a result, self-care has become more of a priority for many individuals, and, coupled with the legalization of cannabis across North America, has resulted in consumers wanting easy ways to incorporate the ingredient into their self-care rituals.
Workshop Question - How could your brand borrow/add elements from similar industries?
Trend Themes
1. CBD Self-care - Increasing consumer interest in self-care during times of uncertainty has led to the rise of CBD-infused bath products that offer benefits to both the mind and body.
2. Plant-based Wellness - Brands are using natural botanicals and mineral blends to enhance the experience of their bath products and offer holistic benefits to consumers looking for more sustainable wellness options.
3. Limited Releases/refills - Companies are finding ways to reduce waste and create unique offerings by repurposing failed products and introducing limited-edition releases in refillable packaging.
Industry Implications
1. Beauty and Personal Care - By incorporating CBD and other natural ingredients into their bath products, companies can create a unique selling proposition in a crowded beauty and personal care market.
2. Wellness and Holistic Health - The use of botanicals, minerals, and CBD in bath products aligns with the growing interest in holistic health and wellness, offering consumers a convenient way to incorporate natural remedies into their self-care routines.
3. Sustainability and Eco-friendly Practices - Companies can differentiate themselves by introducing limited releases and refillable packaging, aligning with consumers' growing concerns around sustainability and eco-friendly practices.
