Delta Tray Tables Will Be Decorated with Designs from Famous Artists
Joey Haar — February 14, 2017 — Art & Design
References: itsnicethat & fastcodesign
Air travel can be a lot of things, but an artistic experience isn't usually one of them — however, the new Delta tray tables might change that for travelers on select Delta flights. The airline recently partnered with Coca-Cola and advertising agency Wieden+Kennedy to commission art at 30,000 feet, with artists getting a unique canvas: the tray tables on the backs of seats.
Since tray tables typically offer up just blank space, they represent a simple place for airlines to add some visually interesting designs to their flights. The new Delta tray tables feature 12 images, each of which references a different city. The twelve artists behind these trays include some big names from the world of contemporary art and graphics, such as Noma Bar, Stevie Gee, Paola Gracey, Alex Yanes, and Pedro Campiche.
Since tray tables typically offer up just blank space, they represent a simple place for airlines to add some visually interesting designs to their flights. The new Delta tray tables feature 12 images, each of which references a different city. The twelve artists behind these trays include some big names from the world of contemporary art and graphics, such as Noma Bar, Stevie Gee, Paola Gracey, Alex Yanes, and Pedro Campiche.
Trend Themes
1. Art in Unexpected Places - There is an opportunity for companies to explore different product areas to display art, providing unexpected and immersive experiences for their customers.
2. Branded Collaborations - Partnerships between companies have the potential to create unique experiences for customers and increase brand awareness.
3. Travel-based Advertising - Travel provides a new avenue for advertising, as airlines explore ways to use their products to showcase different cities and destinations.
Industry Implications
1. Airlines - Airlines can look into new and innovative ways to incorporate art on their flights, creating a unique selling proposition for their brand and increasing passenger satisfaction.
2. Art and Design - Artists and designers can collaborate with companies to showcase their work in unconventional places, creating new mediums for their art.
3. Beverage Industry - Collaborations between beverage companies and airlines can provide customers with engaging and captivating experiences, leading to increased sales and brand loyalty.
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