Pigalle and Nike Joined to Launch a Line of Modern Apparel
Riley von Niessen — June 24, 2017 — Fashion
References: nike & bae.hypebeast
On June 24th, Pigalle and Nike's collaborative line of athleisure wear will be available in NikeLab stores.
To design the pieces, Pigalle and Nike took ques from Parisian street style -- making for an end result that's both chic and casual. Due to their unique configuration, the pieces have a versatility to them that allows them to be worn as fashionable streetwear, or as functional gym gear. In addition, the Pigalle and Nike collection makes use of rather uniform colorways that give it a cohesive aesthetic -- with hues of royal blue, white, and pink marking the material in different combinations.
Stéphane Ashpool, the founder of Pigalle, explained the collection by saying, "It’s an evolution of ’90s basketball allure from the U.S., but in an elegant, Parisian way."
To design the pieces, Pigalle and Nike took ques from Parisian street style -- making for an end result that's both chic and casual. Due to their unique configuration, the pieces have a versatility to them that allows them to be worn as fashionable streetwear, or as functional gym gear. In addition, the Pigalle and Nike collection makes use of rather uniform colorways that give it a cohesive aesthetic -- with hues of royal blue, white, and pink marking the material in different combinations.
Stéphane Ashpool, the founder of Pigalle, explained the collection by saying, "It’s an evolution of ’90s basketball allure from the U.S., but in an elegant, Parisian way."
Trend Themes
1. Parisian Street-style Fashion - The collaboration between Pigalle and Nike demonstrates the trend of Parisian street-style fashion in athleisure wear.
2. Functional Athleisure Wear - The Pigalle and Nike collection's versatility blurs the lines between fashionable streetwear and functional gym gear.
3. Uniform Colorways - The use of cohesive colorways in the Pigalle and Nike collection sets a trend for uniformity in athleisure wear design.
Industry Implications
1. Fashion Industry - By incorporating Parisian street style and functionality, the Pigalle and Nike collection is a disruptive innovation in the fashion industry.
2. Athletic Apparel Industry - The Pigalle and Nike collection demonstrates an opportunity for disruption in the athletic apparel industry by creating versatile and stylish pieces.
3. Streetwear Industry - The Pigalle and Nike collaboration represents a trend in the streetwear industry towards more sophisticated and elegant designs.
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