Avocado Oil Company Chosen Foods is Sponsoring 'Avolution Fest'
Laura McQuarrie — May 11, 2018 — Marketing
References: avolutionfest & myrecipes
Millennials' obsession with avocados has inspired the creation of everything from avocado toast food trucks to avocado-centric restaurants—and this summer, people will have their chance to take their love of the fruit to the next level at 'Avolution Fest.'
The first-ever Avolution Fest is set to take place this year in June as an avocado-themed music festival sponsored by avocado oil company Chosen Foods. As far as what one can expect from the one-day event in California, the festival promises "Insta-worthy avocado-inspired art installations and avocado centric food and drinks."
Chosen Foods' Avolution Fest will also give people the chance to indulge their senses with live music from artists like Wild Belle, BAYNK and The Young Wild. Ultimately, Chosen Foods says that it aims to "bring together like-minded people in our community who have a deep love for avocados."
The first-ever Avolution Fest is set to take place this year in June as an avocado-themed music festival sponsored by avocado oil company Chosen Foods. As far as what one can expect from the one-day event in California, the festival promises "Insta-worthy avocado-inspired art installations and avocado centric food and drinks."
Chosen Foods' Avolution Fest will also give people the chance to indulge their senses with live music from artists like Wild Belle, BAYNK and The Young Wild. Ultimately, Chosen Foods says that it aims to "bring together like-minded people in our community who have a deep love for avocados."
Trend Themes
1. Avocado-themed Events - Brands can capitalize on the millennial obsession with avocados by hosting avocado-themed events and festivals that cater to this niche market.
2. Experiential Marketing - Creating experiential marketing campaigns centered around specific themes, such as avocados, can generate buzz and engagement among target audiences.
3. Branded Sponsorships - Companies can explore opportunities for sponsoring events and festivals related to popular food trends, like avocado, to build brand awareness and connect with consumers on a deeper level.
Industry Implications
1. Food and Beverage - The food and beverage industry can create innovative avocado-themed products, events, and experiences to cater to the avocado-loving millennial market.
2. Event Management - Event management companies can specialize in organizing niche events, like avocado-themed festivals, to meet the demand for unique and experiential gatherings.
3. Branding and Marketing - Branding and marketing agencies can help brands capitalize on food trends by creating compelling campaigns and partnerships that resonate with the target audience.
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