Consumers search for food and beverage pairings to enhance their experience
Implications - Food and beverage pairings are becoming increasingly important to consumers who wish to create an all-encompassing dining experience. In addition to lifestyle platforms that offer entertaining advice, many brands are offering suggestions on how to best enjoy their products. This indicates that consumers want to enjoy food and drink more consciously, and they are actively seeking out the expertise to make this possible.
Workshop Question - Keeping in mind your brand's voice, craft a "user's manual" for consumers to consult when interacting with your brand.
Trend Themes
1. Food and Beverage Pairings - Consumers are becoming increasingly interested in pairing food and beverages to create an all-encompassing dining experience.
2. Craft Beer Culture and Education - The increase in popularity of craft beer is driving the public to look for novel flavors, as well as seeking pairings that complement and enhance the taste of brews.
3. Interactive and Educational Culinary Experiences - Consumers are looking for events, web platforms, and guides that help teach them about food and beverage pairings, while providing interactive experiences that help them learn and enjoy with others.
Industry Implications
1. Beverage and Brewing Industry - The brewing industry can direct marketing efforts on the potential partnerships with food businesses to produce complementary beverage and food offerings.
2. Tourism and Hospitality Industry - Tourism and hospitality businesses can explore interactive events and multi-platform guides to offer guests unique culinary experiences.
3. Online Food and Beverage Blogging - Individuals or groups can create online food and beverage pairing blogs and social media sites to provide education and increase their following by showcasing their pairing creativity.
12 Featured, 92 Examples:
260,364 Total Clicks
Date Range:
Oct 15 — Mar 17
Trending:
Warm
Consumer Insight Topics:
