Vivino's Wine App Helps Patrons Decipher an Eatery's Menu
Laura McQuarrie — January 17, 2016 — Tech
References: essentialretail
In addition to helping wine lovers build a profile based on the wine types they love, Vivino entered a new partnership with Abbyy to further the capabilities of its wine app. The newest feature on the platform allows app users to scan a restaurant's wine list. Using text-scanning software and character recognition technology, Vivino is able to provide additional information on the many different types of wine listed.
The app was introduced in order to take some of the pressure off of choosing a wine, which can often be intimidating before colleagues, a date or friends. One of the best advantages to using the app is that it's said to perform extremely well in conditions where light is low, which is common in many restaurants that aim to set a certain ambiance.
There's also a bit of crowdsourcing that comes into play with the app, since mobile phone cameras can be used to pick up new entries and add them to the system's database.
The app was introduced in order to take some of the pressure off of choosing a wine, which can often be intimidating before colleagues, a date or friends. One of the best advantages to using the app is that it's said to perform extremely well in conditions where light is low, which is common in many restaurants that aim to set a certain ambiance.
There's also a bit of crowdsourcing that comes into play with the app, since mobile phone cameras can be used to pick up new entries and add them to the system's database.
Trend Themes
1. Wine Menu Scanning - Using text-scanning software and character recognition technology to provide additional information on the many different types of wine listed on a restaurant's wine list.
2. Crowdsourced Wine Database - Mobile phone cameras can be used to pick up new entries and add them to the system's database, creating a more expansive and diverse collection of wines.
3. Low-light Performance Technology - Performing extremely well in conditions where light is low, the app provides a unique advantage in many restaurants that aim to set a certain ambiance.
Industry Implications
1. Food and Beverage - Restaurants and bars can enhance their customer service by utilizing the app's technology, which can provide additional information on a diverse range of wines.
2. Hospitality - This technology can be used to improve the dining experience in hotels, resorts, and other hospitality settings where wine is an essential component of the dining experience.
3. Mobile Technology - Through the use of text-scanning and character recognition technology, this app creates a new way for consumers to access information about wine and can pave the way for future innovations in mobile technology.
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