Consumer packaged goods expand to include marijuana infusions
Implications - With the marijuana legalization movement still taking hold within the United States, brands are emerging with consumer packaged goods that incorporate cannabis properties in original ways. Often boasting highly stylized branding schemes that serve to align the product with a modern cannabis aesthetic, the products are targeted at the new-found cannabis connoisseurs interested in partaking in a discreet and sophisticated manner. This shift in attitude is tied to the evolving perception of cannabis as a lifestyle choice rather than a high-risk indulgence.
Workshop Question - How would a connoisseur interact with your brand?
Trend Themes
1. Cannabis-infused Beverages - The increasing popularity of cannabis-infused products in beverage industry creates an opportunity for brands to create modern cannabis aesthetic products that align with the new-found cannabis connoisseurs' lifestyles.
2. Small-batch Artisan Edibles - Small-batch approach to cannabis-infused edibles production provides an opportunity for artisanal bakeries to create unique and high-quality products that target recreational and medicinal purposes markets.
3. Innovative Cannabis-infused Packaging - Innovative branding and packaging for cannabis-infused products create an opportunity for designers to pay homage to the product's underground status while reflecting a newer aesthetic for the product as a sophisticated and culturally accepted lifestyle choice.
Industry Implications
1. Consumer Packaged Goods - The increasing popularity of cannabis-infused products in the consumer packaged goods industry may provide opportunities for food and beverage companies to diversify their product lines.
2. Food and Beverages - As cannabis-infused products gain popularity, food and beverage companies can incorporate cannabis properties in original ways in product development and diversify their portfolio.
3. Medical Marijuana - Small-batch cannabis-infused edibles production provides an opportunity for medical marijuana dispensaries to expand their product offerings by providing low-dose and high-quality THC products to medicinal consumers.
