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Cannabis Commodity

Consumer packaged goods expand to include marijuana infusions

Implications - With the marijuana legalization movement still taking hold within the United States, brands are emerging with consumer packaged goods that incorporate cannabis properties in original ways. Often boasting highly stylized branding schemes that serve to align the product with a modern cannabis aesthetic, the products are targeted at the new-found cannabis connoisseurs interested in partaking in a discreet and sophisticated manner. This shift in attitude is tied to the evolving perception of cannabis as a lifestyle choice rather than a high-risk indulgence.
Workshop Question - How would a connoisseur interact with your brand?
Trend Themes
1. Cannabis-infused Beverages - The increasing popularity of cannabis-infused products in beverage industry creates an opportunity for brands to create modern cannabis aesthetic products that align with the new-found cannabis connoisseurs' lifestyles.
2. Small-batch Artisan Edibles - Small-batch approach to cannabis-infused edibles production provides an opportunity for artisanal bakeries to create unique and high-quality products that target recreational and medicinal purposes markets.
3. Innovative Cannabis-infused Packaging - Innovative branding and packaging for cannabis-infused products create an opportunity for designers to pay homage to the product's underground status while reflecting a newer aesthetic for the product as a sophisticated and culturally accepted lifestyle choice.
Industry Implications
1. Consumer Packaged Goods - The increasing popularity of cannabis-infused products in the consumer packaged goods industry may provide opportunities for food and beverage companies to diversify their product lines.
2. Food and Beverages - As cannabis-infused products gain popularity, food and beverage companies can incorporate cannabis properties in original ways in product development and diversify their portfolio.
3. Medical Marijuana - Small-batch cannabis-infused edibles production provides an opportunity for medical marijuana dispensaries to expand their product offerings by providing low-dose and high-quality THC products to medicinal consumers.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 58 Examples:
259,287 Total Clicks
Date Range:
Sep 14 — Aug 16
Trending:
Warm

Featured Examples

Cannabis-Infused Gum Packaging
Cannabis-Infused Gum Packaging
This Branding Mixes Classic Typography with Mesmerizing Graphics
Digital product and brand designer Phillip Fivel Nessen was tasked with creating the branding and packaging design for cannabis-infused recreational chewing gum. What he came up with was an identity... MORE
Caffeinated Cannabis Beverages
Caffeinated Cannabis Beverages
The Legal Iced Coffee Drink Comes With a Dosage of THC
Washington-based retailer Mirth Provision has created an iced coffee drink called Legal that contains a 20-milligram dosage of THC. This iced coffee will make you feel as relaxed as a glass of wine... MORE
Drinkable Marijuana
Drinkable Marijuana
Mirth Provisions Creates a Cannabis-Infused Drink Line Called Legal
Move over beer, drinkable marijuana is here. Those who have never really been a fan of brownies will appreciate this alternate way of ingesting they’re favorite mind-bending drug. Cheekily... MORE
Cannabis Coffee Pods
Cannabis Coffee Pods
Jane's Brew Cannabis-Infused Coffee Will Give You a Different Kind of Buzz
Those who need a caffeine fix in the morning know that satisfying buzz that is accompanied, but if you’re looking for a different kind of buzz to pair with your java there’s Jane’s... MORE
Cannabis-Infused Tonics
Cannabis-Infused Tonics
'Legal' Introduces Four Flavored Cannabis-Infused Sparkling Tonics
Mirth Provisions’ ‘Legal’ is a line of four sparkling tonic beverages that are cannabis-infused. With its four flavors, Mirth Provisions promises to also provide four different... MORE
Small-Batch Artisan Edibles
Small-Batch Artisan Edibles
Denver's Sweet Grass Kitchen Has a Medicinal and Recreational Menu
The Sweet Grass Kitchen is a Denver-based artisanal bakery producing and distributing high quality cannabis-infused edibles for recreational and medicinal purposes. The sleek Colorado startup takes... MORE
Cannabis-Infused Biscuits
Cannabis-Infused Biscuits
The Brand 'Euphoria' Offers Consumers Weed Cookies
The brand ‘Euphoria’ is known for its absinthe and other novelty food and beverage collections—with one of those collections offering weed cookies to consumers. There are three... MORE
Chocolatey Cannabis Oils
Chocolatey Cannabis Oils
This Mint Chocolate MTC Oil Contains Hemp Extract to Soothe the Body
The Mint Chocolate MTC Oil by Charlotte’s Web Botanicals infuses MTC oil with hemp extracts and chocolate and mint flavorings to offer an all-natural oil that is perfect for soothing the body.... MORE

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