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Latin Libation

Traditionally Latin flavors influence global taste preferences

Implications - A number of large-scale events have spotlighted Latin America in recent years, causing the influence of traditional Latin flavors to spread globally. Seen incorporated into a variety of hot and cold beverages, spicy flavors hailing from Latin America, such as horchata and tamarind, infuse traditional refreshments with a flavor profile that speaks to the experiential taste preferences of the modern global palate.
Workshop Question - As your target consumer's interests expand, what can your brand do to adapt?
Trend Themes
1. Latin American Flavors - Traditional flavors from Latin America are spreading globally, influencing the taste preferences of modern consumers.
2. Hybrid Beverages - Combining two distinct beverage concepts into one hybrid drink creates innovative and unique flavor profiles for consumers.
3. Global Drink Inspiration - Drinks inspired by countries and regions around the world offer consumers a chance to try new and unusual flavors while catering to the growing demand for global cuisine.
Industry Implications
1. Beverage Industry - Innovation and experimentation with new, unique, and global flavors and concepts can help companies stay relevant and competitive in the beverage industry.
2. Alcohol Sector - Creating crossover drinks and experimenting with flavor combinations can attract consumers looking for unique and exciting drinks in the alcohol sector.
3. Hospitality Industry - Offering Latin American-inspired drinks and fusion beverages can appeal to adventurous customers and add a unique twist to cocktail menus in the hospitality industry.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
120,632 Total Clicks
Date Range:
Jul 15 — Nov 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Boozy Mexican-Style Juices
Boozy Mexican-Style Juices
MillerCoors New Zumbida Drinks are Inspired by Aguas Frescas
Beer brand MillerCoors recently launched a new product called Zumbida that is inspired by a popular Mexican drink. In Mexico, street vendors often sell aguas frescas made from fruits, cereals, seeds... MORE
Organic Horchata Drinks
Organic Horchata Drinks
This Naturally Sweet Beverage is Made from Nutritious Tingernuts
Brooklyn-based company ‘TigerNut,’ is now producing an organic horchata drink that is made from nutrient-dense superfoods. Horchata is a traditional Spanish drink, which is generally... MORE
Boozy Mexican-Inspired Sodas
Boozy Mexican-Inspired Sodas
This Hard Soda is Is Designed to Taste Like Freshly Pressed Juice
‘Hard Frescos’ is producing a hard soda that is inspired by the freshly pressed juices commonly sold in Mexico. While summer may be over, it is never too late to enjoy a fruity alcoholic... MORE
Hybrid Mojito Margaritas
Hybrid Mojito Margaritas
This Cocktail Recipe Brings Together Fresh Herbs and Citrus Flavors
Fans of fresh citrus drinks searching for a new cocktail to test out can try this tantalizing mojito margarita hybrid beverage that fuses together the rich citrus notes of a margarita with the minty... MORE
Salty-Sweet Lattes
Salty-Sweet Lattes
Shreebs' 'Salted Dulse' is Prepared by Mixing Spices and Coffee with Salt
In Spanish, “dulse” is a word that means “sweet,” but the flavor of Shreebs’ Salted Dulse is a complex beverage that provides more than one flavor note by combining... MORE
Latin Tequila Cocktails
Latin Tequila Cocktails
These S'Quiela Flavored Malt Beverages Boast a Tequila Taste
The S’Quiela Beverage Co. is now launching its flavored malt S’Quiela Latin Cocktails with the taste of tequila. Flavors include Original Grapefruit, Tropical Dream, Fiesta Berry and Sunrise,... MORE

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