This Craft Beer Brewery Takes Inspiration from the Neighborhood
Laura McQuarrie — October 9, 2014 — Lifestyle
References: brasserielagouttedor & coolhunting
La Brasserie de la Goutte d'Or is a charming craft beer brewery in Paris, and quite a unique one at that, since it was the first of its kind to produce and sell its own brews. Taking cues from the vibrant multicultural neighborhood, each brew is inspired and named after Parisian streets like Chateau rouge, Charbonnière, Ernestine and Myrha.
The brewery strikes a balance between offering sophisticated and offbeat brews, making sure that there is something for everyone to enjoy. The all-natural ingredients are extremely fresh and sourced from local markets and the preservation process keeps them unpasteurized and unfiltered. The time and care that goes into crafting these unique brews make them comparable to fine wine.
The brewery strikes a balance between offering sophisticated and offbeat brews, making sure that there is something for everyone to enjoy. The all-natural ingredients are extremely fresh and sourced from local markets and the preservation process keeps them unpasteurized and unfiltered. The time and care that goes into crafting these unique brews make them comparable to fine wine.
Trend Themes
1. Craft Beer Brewing - Craft beer breweries are taking inspiration from local neighborhoods to create unique and named brews.
2. Hyperlocal Sourcing - Breweries are sourcing all-natural ingredients from local markets, emphasizing freshness and supporting the local economy.
3. Sophisticated and Offbeat Brews - Breweries are offering a range of brews, striking a balance between sophisticated flavors and unconventional tastes.
Industry Implications
1. Craft Beer Industry - Craft beer breweries can capitalize on local inspiration and unique brews to tap into niche markets and attract beer enthusiasts.
2. Local Sourcing Industry - The trend of hyperlocal sourcing presents opportunities for suppliers and farmers to provide fresh ingredients to breweries.
3. Hospitality Industry - Restaurants, bars, and hotels can showcase locally-inspired brews to create unique experiences for customers and capitalize on the craft beer trend.
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