The 'Drinkeasy' Service Lets Users Text for Alcohol Deliveries
References: drinkeasy.co & eater
This startup company called Drinkeasy combines shopping for alcohol and text messaging. The idea is based on millennial pastimes and hipster hobbies. The service was created to make shopping for craft beer and spirits a more enjoyable experience.
Drinkeasy works by having consumers send a text message to the specific number. The service will reply with information and will ask if the consumer wants to purchase the product. When the user texts back the phrase "hell yes," the booze is immediately shipped and delivered.
This handy service brings unique alcoholic beverages directly to consumers. With the increased popularity of app-based delivery services, this particular platform is unique based on its product. The product selection contains numerous spirits that aren't available in average liquor stores. The service is currently available through an invite-only access pass, but the brand hopes to expand its audience.
Drinkeasy works by having consumers send a text message to the specific number. The service will reply with information and will ask if the consumer wants to purchase the product. When the user texts back the phrase "hell yes," the booze is immediately shipped and delivered.
This handy service brings unique alcoholic beverages directly to consumers. With the increased popularity of app-based delivery services, this particular platform is unique based on its product. The product selection contains numerous spirits that aren't available in average liquor stores. The service is currently available through an invite-only access pass, but the brand hopes to expand its audience.
Trend Themes
1. App-based Alcohol Delivery - The trend of using apps for alcohol delivery is disrupting traditional retail models and offering convenience to consumers.
2. Text Message Shopping - The trend of shopping via text message is providing a more personalized and convenient shopping experience for consumers.
3. Curated Alcohol Selection - The trend of offering unique and limited-edition alcohol products is providing consumers with a wider range of choices and enhancing their drinking experience.
Industry Implications
1. Retail - The retail industry has an opportunity to adopt app-based alcohol delivery to meet changing consumer preferences and offer a convenient shopping experience.
2. Technology - The technology industry can develop innovative text messaging platforms and tools to facilitate seamless shopping experiences for consumers across various product categories.
3. Alcohol & Beverage - The alcohol and beverage industry can explore curated product offerings to cater to consumers' growing demand for unique and high-quality alcoholic beverages.
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