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Customized System

Operating systems across the board become more personalized

Implications - The average Millennial checks their phone around 43 times a day, and works on an average of three screens; considering this group is so deeply interested in curation in every other aspect of their life, customized operating systems are a natural next step. As young consumers become increasingly connected, a deeper need for customization is observed. This furthers digitization as the norm to be treated like any other aspect of life.
Workshop Question - Where would increased customization in your offerings serve to garner further engagement from consumers?
Trend Themes
1. Personalized Operating Systems - Young consumers have an enthusiasm for curated elements in their daily lives, leading to an increasing desire for customized operating systems on various devices.
2. App Recommendation Services - Personalized app recommendation services like Drippler are on the rise, catering to the need for consumers to find relevant and useful apps among the ever-expanding app market.
3. Customizable Gaming Ecosystems - Gaming systems are moving towards providing greater customization options and versatility to consumers, such as the Alienware Steam Machine.
Industry Implications
1. Technology - The technology industry can utilize these trends to create and offer personalized, customizable devices and operating systems that meet consumers' needs and preferences while enhancing user experience.
2. Entertainment - The entertainment industry can use these trends to create personalized and customizable platforms for streaming services and gaming experiences.
3. Marketing - Marketers can leverage personalization trends to offer relevant and curated app recommendations to users, helping consumers discover new apps that they may not have found otherwise.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
61,057 Total Clicks
Date Range:
May 15 — Oct 15
Trending:
Warm
Consumer Insight Topics:

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