Consumers search for inventive ways to master preparing their own goods
Implications - As DIY and maker culture continue to gain momentum on a mainstream level, consumers are becoming more aware and interested in the details of making their own food and beverages. In search of delight and novelty, consumers actively seek out unique ways to re-discover the art of making their own goods, indicating that everyday tasks can easily be transformed into experiential activities.
Workshop Question - What would a DIY version of your brand's offering look like?
Trend Themes
1. Experiential Retail - Brands can create experiential retail stores that enhance the customer's discovery and enjoyment of their products.
2. Science-based Food Preparation - Incorporating scientific principles into food preparation can help consumers enhance the taste and presentation of their food.
3. Lifestyle-specific Apps - Apps can be created to help users find food that fits their specific lifestyle and dietary preferences, while also providing a social platform to connect with others who share their lifestyle.
Industry Implications
1. Food and Beverage - Incorporating unique and scientific principles into food preparation, while also catering to consumers' unique dietary lifestyles can disrupt the food and beverage industry.
2. Retail - Creating experiential retail stores can disrupt the retail industry by enhancing the consumer's engagement with products.
3. Technology - Creating digital cookbooks and lifestyle-specific apps disrupt the technology industry by providing new and innovative ways for consumers to engage with technology.
6 Featured, 52 Examples:
319,916 Total Clicks
Date Range:
Jul 15 — Jan 16
Trending:
Average
Consumer Insight Topics:
