'Breugems Brouwerij' Hires People with Disabilities
Tiana Reid — January 13, 2013 — Social Good
References: breugemsbrouwerij.nl & youtube
'Breugems Brouwerij,' which sells it beer products in the Zaandam and the Zaan areas of the Netherlands, is a social business that was founded in 2007. Created by Patrick Breugems, it's a small-scale brewing company that creates simple beer. The brand has an artisan feel, reflecting a desire on behalf of consumers to have a greater awareness of where their food products are coming from and how exactly they're made.
The social aspect comes in through employment and training opportunities. The brewery hires people with disabilities and according to ClearlySo, about 50 people each year come through their program and receive work placement and general job advice.
Contact Information
Breugems Brouwerij website
Breugems Brouwerij on Facebook
Breugems Brouwerij on Twitter
Breugems Brouwerij on YouTube
Breugems Brouwerij on Hyves
The social aspect comes in through employment and training opportunities. The brewery hires people with disabilities and according to ClearlySo, about 50 people each year come through their program and receive work placement and general job advice.
Contact Information
Breugems Brouwerij website
Breugems Brouwerij on Facebook
Breugems Brouwerij on Twitter
Breugems Brouwerij on YouTube
Breugems Brouwerij on Hyves
Trend Themes
1. Small-scale Brewing - Opportunity for small-scale breweries to cater to consumers' desire for artisan, locally-made products.
2. Employment Inclusion - Opportunity for businesses to create social impact by hiring people with disabilities and providing them with training and job opportunities.
3. Transparency and Traceability - Opportunity for brands to meet consumers' demand for greater awareness of the production process and the origin of their products.
Industry Implications
1. Craft Beer - Craft breweries can embrace inclusion and transparency to differentiate themselves in the market.
2. Social Enterprises - Social businesses can leverage the employment inclusion model to create meaningful impact and build customer loyalty.
3. Food and Beverage - Brands in the food and beverage industry can capitalize on the trend of transparency and traceability to gain consumers' trust and preference.
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