Influencers branch out to create their own product lines and businesses
Implications - Moving beyond mere collaborations with other brands, influencers are becoming more self-sustaining with product lines and businesses based on their online persona alone. Realizing their online reach and impact among viewers, influencers across various categories are becoming their own bosses by creating brand new product lines from scratch. No longer relying on big name brand influence, online personalities are using the power of the crowd to fuel their entrepreneurial business inspirations.
Workshop Question - What could you adapt or alter to make your products or services more streamlined or self-sustaining?
Trend Themes
1. Influencer Self-sustenance - Influencers are creating their own product lines and businesses to sustain their reach and impact among viewers.
2. Influencer-made Products - There is a high demand for influencer-created products such as cosmetics, jewelry, and sportswear, indicating growing audience loyalty and purchasing power.
3. Child Influencer-made Products - Child influencers like Ryan from Ryan ToysReview are driving toy innovation and creating a trend towards child influencer-designed toys.
Industry Implications
1. Cosmetics Industry - Beauty industry professionals can collaborate with influencers to create gender, age and ethnicity-specific product lines that cater to a wide variety of audiences, particularly those craving representation and inclusion.
2. Fashion and Apparel Industry - Fashion and apparel designers can cater to younger audiences through collaborations with diverse child influencers to create trendsetting clothing lines or versatile sportswear.
3. Toy Industry - Toy companies can expand their market by collaborating with popular child influencers to create unique, engaging, and up-to-date toys that appeal to Generation Alpha, and also aligns with influencer's stories or personalities.
5 Featured, 44 Examples:
122,081 Total Clicks
Date Range:
Jan 17 — Apr 18
Trending:
Average
Consumer Insight Topics:
