The Acceptance Ring Sold By Airbnb Promotes Marriage Equality
Mishal Omar — June 9, 2017 — Social Good
References: adweek & designtaxi
The Acceptance Ring is being offered by Airbnb, and the jewelry piece along with its accompanying campaign was created in the hopes that it would promote equality in Australia.
The Acceptance Ring is matte black in color and not fully formed, coming in a circular shape that has a gap in it. It comes with the engraved slogan "Until we all belong" and seeks to highlight the fact that marriage equality does not yet exist in Australia. The campaign is supported by other brands as well, including Qantas, Google, ANZ and eBay. It comes with pictures of people wearing the matte black ring, along with an ad that discusses the cause.
Airbnb's involvement in this important cause speaks to the power of brands to spark and accelerate debates that involve civil rights and equality for all.
The Acceptance Ring is matte black in color and not fully formed, coming in a circular shape that has a gap in it. It comes with the engraved slogan "Until we all belong" and seeks to highlight the fact that marriage equality does not yet exist in Australia. The campaign is supported by other brands as well, including Qantas, Google, ANZ and eBay. It comes with pictures of people wearing the matte black ring, along with an ad that discusses the cause.
Airbnb's involvement in this important cause speaks to the power of brands to spark and accelerate debates that involve civil rights and equality for all.
Trend Themes
1. Marriage Equality Campaigns - Disruptive innovation opportunity: Creating jewelry pieces and campaigns to promote marriage equality and highlight the need for change.
2. Corporate Social Responsibility - Disruptive innovation opportunity: Brands leveraging their influence and resources to support social causes and spark important debates.
3. Inclusive Marketing - Disruptive innovation opportunity: Using inclusive messaging and imagery to resonate with diverse audiences and drive positive change.
Industry Implications
1. Jewelry - Disruptive innovation opportunity: Developing unique jewelry designs and materials that represent social causes and promote inclusiveness.
2. Hospitality - Disruptive innovation opportunity: Incorporating social activism into hospitality offerings to attract socially conscious consumers and drive positive change.
3. Technology - Disruptive innovation opportunity: Collaborating with brands and supporting social causes through technology platforms to amplify social impact and promote equality.
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