This Magazine Was Created to Target Hispanic Millennial Mothers
Mishal Omar — September 23, 2016 — Marketing
References: parents & portada-online
The Meredith Corporation recently launched a parenting magazine that is targeted specifically at Latina mothers who are raising multicultural children in North America.
The magazine is specifically targeted at second-generation Hispanic mothers who "crave cultural relevance in their media but prefer to consume it in English." Called 'Parents Latina,' the magazine covers a wide range of topics from raising multicultural children who are rooted in both family heritage and American culture, to living with parents in law, to food-related topics. The wide range of topics are all focused on the lifestyles, hobbies and practices that are specific to the Latino demographic.
In the parenting world, there are many points of similarity across the board, but this parenting magazine accounts for the cultural and lifestyle differences that other publications do not provide. By targeting Latino parents in such a specific way, the magazine works to create a more inclusive and comprehensive archive of parenting and family tips.
The magazine is specifically targeted at second-generation Hispanic mothers who "crave cultural relevance in their media but prefer to consume it in English." Called 'Parents Latina,' the magazine covers a wide range of topics from raising multicultural children who are rooted in both family heritage and American culture, to living with parents in law, to food-related topics. The wide range of topics are all focused on the lifestyles, hobbies and practices that are specific to the Latino demographic.
In the parenting world, there are many points of similarity across the board, but this parenting magazine accounts for the cultural and lifestyle differences that other publications do not provide. By targeting Latino parents in such a specific way, the magazine works to create a more inclusive and comprehensive archive of parenting and family tips.
Trend Themes
1. Targeted Multicultural Parenting Magazines - Opportunity to create more magazines that cater to specific cultural groups within the parenting market.
2. Cultural Relevance in Media Consumption - Potential to develop media platforms that provide culturally relevant content in English for diverse audiences.
3. Inclusive and Comprehensive Parenting Resources - Demand for parenting resources that account for cultural and lifestyle differences, providing a more inclusive and comprehensive archive of tips and advice.
Industry Implications
1. Publishing - Opportunity for publishing companies to launch more targeted magazines catering to specific cultural groups within the parenting market.
2. Media - Disruptive innovation opportunity for media companies to create platforms that deliver culturally relevant content in English for diverse audiences.
3. Parenting and Family Services - Opportunity for businesses to develop inclusive and comprehensive parenting resources that consider cultural and lifestyle differences, catering to diverse audiences.
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