Mexican Beauty Blogger 'iluvsarahii' Launched a Makeup Set with ColorPop
Laura McQuarrie — May 24, 2017 — Marketing
References: colourpop & hellogiggles
One of the newest makeup collections to be launched by ColorPop was created in collaboration with Mexican beauty blogger 'iluvsarahii,' who commonly shares bold, colorful cosmetic looks and tutorials with her millions of fans on Instagram and YouTube.
The complete iluvsarahii Collection includes the Chic-y Pressed Powder Palette, the $aucey Pressed Powder Palette and a variety of lip products, which are also available for purchase individually. The fun-spirited cosmetic products boast names like 'Mamacita' and 'Curvii,' which play up the beauty influencer's passion for sharing Latina beauty with the world.
On the same day the collection was launched, the iluvsarahii x ColourPop collaboration quickly sold out, indicating an extremely high demand for influencer-created beauty products.
The complete iluvsarahii Collection includes the Chic-y Pressed Powder Palette, the $aucey Pressed Powder Palette and a variety of lip products, which are also available for purchase individually. The fun-spirited cosmetic products boast names like 'Mamacita' and 'Curvii,' which play up the beauty influencer's passion for sharing Latina beauty with the world.
On the same day the collection was launched, the iluvsarahii x ColourPop collaboration quickly sold out, indicating an extremely high demand for influencer-created beauty products.
Trend Themes
1. Influencer-created Beauty Products - The rise of influencer-created beauty products have caused an increasing demand for consumers' desires to attain the same level of beauty and style as their popular idols.
2. Bold and Colorful Makeup Looks - Bold and colorful makeup looks have become a trend among beauty enthusiasts and influencers alike, leading to more innovation in the cosmetics industry.
3. Ethnic Beauty Influencers - The representation of ethnic beauty influencers in the makeup industry is growing, inspiring a wider range of colors and shades of makeup products.
Industry Implications
1. Cosmetics - The cosmetics industry can further innovate by partnering with more influencers and introducing more bold and colorful products to their lineup.
2. Social Media - Social media industry can capitalize on the rising demand for influencers by making it easier to connect and collaborate with them.
3. E-commerce - E-commerce industry can benefit from the increasing demand for influencer-created beauty products by providing an efficient online distribution channel for these products.
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