Nudestix's Lip Pencil Products Boast the Staying Power of Liquid Lipsticks
Laura McQuarrie — January 27, 2017 — Fashion
References: nudestix & hellogiggles
The benefit of most lip pencils is that they offer a rich creaminess that many drying lip cosmetics cannot, but at the sacrifice of staying power. With a new product called the 'Magnetic Matte Lip Color,' Nudestix is introducing a revolutionary makeup product that helps women have the best of both worlds.
The product is said to "last like a tattoo," while also boasting a rich pigment that serves as a three-in-one lip stain, color and liner. Some of the rich shades that are on offer from Nudestix include Blossom, Greystone, Burgundy and Rose.
Nudestix was originally introduced to cosmetic consumers as a brand that specializes in the production of effortless makeup that help to achieve "nude, but better" looks. These new lip pencils are named just like a previous release from the brand, the 'Magnetic Eye Color' pencils.
The product is said to "last like a tattoo," while also boasting a rich pigment that serves as a three-in-one lip stain, color and liner. Some of the rich shades that are on offer from Nudestix include Blossom, Greystone, Burgundy and Rose.
Nudestix was originally introduced to cosmetic consumers as a brand that specializes in the production of effortless makeup that help to achieve "nude, but better" looks. These new lip pencils are named just like a previous release from the brand, the 'Magnetic Eye Color' pencils.
Trend Themes
1. Long-lasting Lip Colors - Developing cosmetics that offer both rich pigmentation and long-lasting wear creates a new market for consumers who want to avoid constant reapplication.
2. 3-in-1 Makeup Products - Combining the functions of a lip stain, color, and liner into one product simplifies consumers' makeup routines.
3. Revolutionary Cosmetic Formulations - Boldly innovating by challenging the traditional trade-offs between rich lip color and staying power creates opportunities for disruptive products in the cosmetics space.
Industry Implications
1. Cosmetics & Beauty - Continued innovation in cosmetic formulations is driving growth opportunities for companies across the industry.
2. Direct-to-consumer - Offering an effortless, high-quality makeup solution to consumers enables brands like Nudestix to disrupt the traditional retail space by offering superior convenience and value.
3. E-commerce - As online shopping continues to grow, offering magnetic matte lip colors and other cosmetic solutions directly to consumers online creates new opportunities for cosmetic companies looking to reach new customer segments.
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