Universal Standard Jewelry Makes Fashion More Inclusive
Mary Van Puymbroeck — July 12, 2017 — Fashion
References: mic & refinery29
Universal Standard Jewelry is a collection of inclusively sized jewelry.
According to Universal Standard's co-founder, Alexandra Waldman, "The most basic problem [with mainstream jewelry] is just that it doesn’t fit...Regular jewelry isn’t made to scale. This is a line of jewelry that is meant to look native on a bigger body." The Universal Standard jewelry collection includes pieces like rings, chokers and bracelets in elegant yet edgy designs.
A number of retailers have recognized the growing market demand for jewelry that is designed for plus size women. Recently ASOS, Torrid and Ashley Nell Tipton released inclusively sized jewelry ranges. As plus size women become more visible in popular culture and their unique needs become more recognized, an increasing number of brands are aiming to meet the unique needs of this demographic.
According to Universal Standard's co-founder, Alexandra Waldman, "The most basic problem [with mainstream jewelry] is just that it doesn’t fit...Regular jewelry isn’t made to scale. This is a line of jewelry that is meant to look native on a bigger body." The Universal Standard jewelry collection includes pieces like rings, chokers and bracelets in elegant yet edgy designs.
A number of retailers have recognized the growing market demand for jewelry that is designed for plus size women. Recently ASOS, Torrid and Ashley Nell Tipton released inclusively sized jewelry ranges. As plus size women become more visible in popular culture and their unique needs become more recognized, an increasing number of brands are aiming to meet the unique needs of this demographic.
Trend Themes
1. Inclusive Jewelry - The trend of creating jewelry collections that cater to plus size women is on the rise, offering disruptive innovation opportunities to designers who create jewelry that is made to scale.
2. Scaling Jewelry - Scaling jewelry to fit larger body types is becoming a popular trend amongst jewelry retailers, with an opportunity for designers to disrupt the industry further by pushing the boundaries of traditional jewelry designs and sizes.
3. Plus-size Accessory Collections - The trend of creating inclusive collections that cater to plus size women is expanding to other accessory types, which creates disruptive innovation opportunities for designers looking to expand their offerings.
Industry Implications
1. Jewelry Industry - The jewelry industry has an opportunity to disrupt traditional sizing methods by creating collections catered to plus size women, offering a unique selling proposition and potentially tapping into an underserved market.
2. Fashion Industry - As more retailers recognizing the growing market demand for inclusive fashion, the fashion industry has an opportunity to further disrupt traditional sizing methods and open up new markets for clothing and accessory designers.
3. Retail Industry - Retailers who recognize the need for inclusive collections for plus-size women have an opportunity to differentiate their offerings from competitors, thereby potentially increasing revenue and customer loyalty.
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