FlyingLab Offers Immersive On-Board Events for Passengers
Ellen Smith — October 11, 2017 — Business
References: flyinglab.aero & psfk
German airline Lufthansa is trialing a new service called FlyingLab which will transform airplane rides into immersive digitally focused events.
The airline is inviting special guests aboard to discuss various topics relating to technology, business, politics or lifestyle. Passengers are presented with the option to tune into the event through a pair of headphones. After the presentation has ended, passengers are encouraged to ask questions regarding the information presented or spark a discussion. The airline event additionally offers tech demos, including virtual reality or robot displays.
In early September, a flight from New York to Frankfurt, Germany featured two special guests: Terence Kawaja, an advertising technology investor and Cindy of NASA. These events offer passengers an innovative and informative way of passing the time, without requiring the airline to reconfigure its services.
The airline is inviting special guests aboard to discuss various topics relating to technology, business, politics or lifestyle. Passengers are presented with the option to tune into the event through a pair of headphones. After the presentation has ended, passengers are encouraged to ask questions regarding the information presented or spark a discussion. The airline event additionally offers tech demos, including virtual reality or robot displays.
In early September, a flight from New York to Frankfurt, Germany featured two special guests: Terence Kawaja, an advertising technology investor and Cindy of NASA. These events offer passengers an innovative and informative way of passing the time, without requiring the airline to reconfigure its services.
Trend Themes
1. Digitally Focused Events - The trend of digitally focused events can be seen in the innovative FlyingLab service offered by Lufthansa, which provides insightful content for passengers while they travel.
2. Immersive Experiences - The immersive experience on-board a Lufthansa flight provided by FlyingLab offers a new trend in experiential marketing for businesses.
3. Virtual Demos - FlyingLab's inclusion of virtual demos provides a new trend in showcasing products and technologies to a captive audience during a flight.
Industry Implications
1. Airlines - The airline industry can utilize FlyingLab's digital events and immersive experiences to differentiate themselves and attract customers.
2. Event Management - The event management industry can capitalize on the trend of digitally focused events by providing similar services to businesses looking to connect with their audience in unique ways.
3. Marketing - The marketing industry can take advantage of the trend of immersive experiences by creating campaigns that allow customers to interact with their brand in a memorable way.
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