AT&T's 'Unlimited Romance' Ad Shows How Far Its Coverage Goes
Riley von Niessen — June 23, 2017 — Tech
Texas-based telecommunications company AT&T recently released a commercial that shows that its unlimited data plans will always have consumers covered.
Dubbed 'Unlimited Romance,' the ad shows a couple in all white making out on the beach, while dramatic music plays in the background. As the couple rolls over one another, they move across the beach, and eventually crush a little boy's sandcastle. They then tumble into a road and across a busy intersection, onto an airplane tarmac, into a forest, onto a snow-covered mountain top, into the ocean, and then back onto the beach -- where they roll over too of another couple who's doing the same.
With this absurd scenario, AT&T shows that its unlimited data plans will never run out.
Dubbed 'Unlimited Romance,' the ad shows a couple in all white making out on the beach, while dramatic music plays in the background. As the couple rolls over one another, they move across the beach, and eventually crush a little boy's sandcastle. They then tumble into a road and across a busy intersection, onto an airplane tarmac, into a forest, onto a snow-covered mountain top, into the ocean, and then back onto the beach -- where they roll over too of another couple who's doing the same.
With this absurd scenario, AT&T shows that its unlimited data plans will never run out.
Trend Themes
1. Absurd Advertising - Opportunity for companies to create humorous and attention-grabbing ads that showcase their products or services in unconventional ways.
2. Unlimited Data Plans - Growing demand for unlimited data plans in the telecommunications industry as consumers rely more on data-hungry devices and services.
3. Innovative Storytelling - Opportunity for companies to use creative storytelling techniques to engage and entertain consumers while conveying the benefits of their products or services.
Industry Implications
1. Telecommunications - Opportunity for telecommunications companies to differentiate themselves by offering compelling unlimited data plans that cater to the increasing data needs of consumers.
2. Advertising and Marketing - Opportunity for advertising agencies to develop out-of-the-box and humorous campaigns that resonate with consumers, leveraging the trend of absurd advertising.
3. Entertainment - Opportunity for entertainment industry players to utilize innovative storytelling techniques seen in humorous ads to create engaging and memorable content for audiences.
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