Qantas Offers Its First Class Passengers a Menu of Airline Pillows
Laura McQuarrie — October 6, 2017 — Luxury
References: qantas & luxurylaunches
Those who fly First Class with Qantas now have the chance to get as comfortable as they choose by making their desired selection from a menu of airplane pillows. There are currently three options available: Sheridan’s Ultimate Comfort Pillow, the Memory Foam Pillow and the Feather & Down Pillow.
On top of this, First Class passengers are also able to get comfortable with a memory foam mattress, sheets, a duvet and a bolster cushion. Infants under two years of age who fly in first class are also given pure cotton blankets.
In order to improve the in-flight experience, airlines are now offering everything from onboard libraries and complimentary messaging services to menus that take advantage of the fact that one's sense of taste is heightened at a certain altitude.
On top of this, First Class passengers are also able to get comfortable with a memory foam mattress, sheets, a duvet and a bolster cushion. Infants under two years of age who fly in first class are also given pure cotton blankets.
In order to improve the in-flight experience, airlines are now offering everything from onboard libraries and complimentary messaging services to menus that take advantage of the fact that one's sense of taste is heightened at a certain altitude.
Trend Themes
1. In-flight Comfort Menus - As airlines increasingly offer a range of comfort options to first-class passengers, creating personalized comfort menus that cater to individual needs and preferences presents an opportunity for innovation.
2. Personalized Bedding Options - Given the variety of options available, from memory foam mattresses to duvets and blankets, first-class passengers could benefit from an augmented reality tool that helps them pick out and preview their bedding choices before their flight.
3. In-flight Sensory Experience - The heightened sense of taste and smell at altitude means that airlines can innovate further by offering unique onboard experiences that cater to this, such as adding scents or hosting in-flight tasting events.
Industry Implications
1. Airline - Airlines should explore the opportunity to offer personalized in-flight comfort menus that cater to individual needs and preferences.
2. Bedding - Bedding companies could collaborate with airlines to offer a range of bedding options for first-class passengers, alongside an augmented reality tool that helps travelers choose their bedding options before their flight.
3. Food and Beverage - Food and beverage companies could work with airlines to develop unique menus and in-flight experiences that take advantage of the heightened sense of taste at altitude.
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