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Modernized Vehicle

Nostalgic cars are created or updated with contemporary elements

Implications - Brands are leveraging the nostalgia associated with old classic cars and are either redesigning, or updating them with modern tech elements that bring those cars out of past decades and into this one. Whether converted to electric or made to be connected, these cars aim to function as the ideal balance between nostalgic design and contemporary standards. Modernized classic vehicles function as ideal purchases for Gen X and Boomer demographics, as these generations have both the income and the desire for a more familiar past as incentives.
Workshop Question - How can your brand leverage consumers' desire for familiarity, while balancing that with modern design or production standards?
Trend Themes
1. Nostalgic Modernization - The surging trend of modernizing nostalgic cars or recreating them using cutting-edge tech elements provides lucrative opportunities for brands to target Gen X and Boomer demographics.
2. Electric Classic Cars - As cities work toward zero-emissions goals, retrofitting classic cars to electric-powered offers a disruptive innovation opportunity.
3. Connected Car Accessories - Developing connected car accessories that enable standard vehicles to transform into connected cars drastically changes the car ownership experience.
Industry Implications
1. Automotive Industry - The automotive industry must constantly explore the market to understand how to match the growing demand for nostalgia and modernization with current and future industry trends.
2. Technology Industry - Tech industries have the potential to assist in retrofitting classic cars or recreate cars using the latest technology and innovative components.
3. Consumer Electronics Industry - With the potential of turning standard cars into connected cars, consumer electronics industries can create new accessories that enhance the customer's on-the-road experience.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
235,233 Total Clicks
Date Range:
Jul 17 — Oct 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Modernized Convertible Concepts
Modernized Convertible Concepts
The Vision Mercedes-Maybach 6 Cabriolet is an Old School EV
There’s a very good chance that the Vision Mercedes-Maybach 6 Cabriolet will be one of the most expensive electric cars ever when it goes on sale. Yes, this massive droptop is powered by... MORE
Electric Microbus Designs
Electric Microbus Designs
The Environmentally Made-Over VW Minibus is Hitting the Road in 2022
The iconic VW bus, beloved by hippies the world over, is getting an eco makeover as Volkswagen announced the electric microbus will be hitting US, Chinese and European markets in 2022. The... MORE
Retro Japanese Race Cars
Retro Japanese Race Cars
The Infiniti Prototype 9 is an Electric-powered Tribute to 1940s Racing
The Infiniti Prototype 9 is an attempt to see what a Japanese open-wheel racer from the 1940s would look like. Of course this isn’t the 1940s, which means the Prototype 9 isn’t entirely... MORE
Modernized Urban Taxis
Modernized Urban Taxis
London's Black Taxi Cab Will Have More Electric Power Than Before
Few vehicles are more recognizable than London’s black taxi cab, a staple in British transport that’s set to get a modernized makeover. Set to start dotting London’s busy roads... MORE
play_circle_filledConnected Car Accessories
Connected Car Accessories
TELUS Drive+ and Mojio Turns Cars Built After 1996 into Connected Cars
TELUS Drive+ is now making it possible for consumers with cars built after 1996 to transform their vehicles into connected cars. With TELUS Drive+, powered by connected car platform Mojio,... MORE
play_circle_filledRetro-Styled Electric Cars
Retro-Styled Electric Cars
The Jaguar E-Type Zero Looks Like a Model From the 1960s
Companies like Tesla have created a futuristic public perception of the electric car, but the Jaguar E-Type Zero shows that energy-efficient electric motors can also be housed in retro shells. The... MORE

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