The 'Developing Diamond' Diamond Wholesaler Packaging is Experiential
Michael Hemsworth — October 5, 2016 — Fashion
References: cliftoncase & packagingoftheworld
The 'Developing Diamond' diamond wholesaler branding aims to create an exceptional experience for customers when they receive their precious gem(s) in the post. Designed by Andrew Zo, the 'Developing Diamond' packaging eliminates the need for unnecessary packing in order to keep the contents safe. A multilayer aesthetic is put front and center to help make the experience of receiving and opening a purchase from 'Developing Diamond' more premium in nature.
With eCommerce continuing to gain marketshare when it comes to retail, the 'Developing Diamond' diamond wholesaler packaging identifies how premium brands are responding. A focus on creating an at-home experience is becoming a crucial point of focus for many brands that are no longer interacting with consumers in a physical store.
With eCommerce continuing to gain marketshare when it comes to retail, the 'Developing Diamond' diamond wholesaler packaging identifies how premium brands are responding. A focus on creating an at-home experience is becoming a crucial point of focus for many brands that are no longer interacting with consumers in a physical store.
Trend Themes
1. Multilayer Packaging - Multilayer packaging is becoming a popular trend in creating experiential packaging for premium brands to enhance their online customers' at-home experience.
2. Ecommerce Premium Branding - An increased focus on at-home experiences is identified as a critical point of focus for premium brands in response to the growing eCommerce retail market.
3. Sustainable Packaging - Sustainable packaging is an upcoming trend in the diamond and luxury goods industries, creating an opportunity for disruptive innovation in more environmentally friendly packaging materials.
Industry Implications
1. Ecommerce - The eCommerce industry is identifying the need for creating a unique at-home experience through packaging to enhance customer satisfaction and retention.
2. Diamond Wholesale - The diamond wholesaler industry is innovating in experiential packaging to improve the perceived value of online purchases and retain customers.
3. Luxury Goods - Sustainable packaging is an opportunity for disruptive innovation in the luxury goods industry to attract environmentally conscious consumers and improve brand image.
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