The Tri Tea Brand Identity is Inspired by Different Flavor Combinations
Meghan Young — May 13, 2016 — Lifestyle
References: nasia.au & packageinspiration
The packaging of the Tri Tea might seem as though it is playing on everyone's love of pastel colors right now, but there is much more thought going on behind the design. Each canister represents the different flavor combination held within -- at least when it comes to the colors. When it comes to the patterns, that represents the act of liquids and leaves blending together.
Conceived by Athanasia Syrakis, a designer hailing from Australia, the Tri Tea packaging comes together for an identity that is fresh and light. Although tea can be viewed as warm and comforting, that is not to say people don't want this other element to be associated with it either. With Tri Tea, they get a bit of both.
Conceived by Athanasia Syrakis, a designer hailing from Australia, the Tri Tea packaging comes together for an identity that is fresh and light. Although tea can be viewed as warm and comforting, that is not to say people don't want this other element to be associated with it either. With Tri Tea, they get a bit of both.
Trend Themes
1. Pastel Packaging - Opportunity for packaging design to incorporate pastel colors to create fresh and light identity.
2. Flavor Combination Packaging - Innovative packaging concept to represent different flavor combinations held within a product.
3. Patterned Packaging - Innovative packaging design to represent the blending together of different ingredients.
Industry Implications
1. Beverage Industry - Opportunity for beverage industry to incorporate innovative packaging designs to create fresh and captivating brand identity.
2. Packaging Industry - Opportunity for packaging industry to explore innovative packaging designs that can represent different flavor combinations and ingredients with patterns.
3. Design Industry - Opportunity for the design industry to explore playful and creative packaging designs that stand out on the shelves and connect with the consumers.
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