Disney Dream Play Uses Augmented Reality to Bring Figurines to Life
Meghan Young — January 28, 2015 — Life-Stages
The appeal of animated films often lies in bringing animals and inanimate objects to life; that is what makes Disney Dream Play so appealing as well. It takes toys inspired by the company's movies and brings them to life just as though they have leaped off the screen and into a children's home.
The Disney Dream Play toys were originally created by JAKKS Pacific and Patrick Soon-Shiong. They work with an accompanying app that is available on both Apple or Android devices. Since many children are exposed to such devices at an early age, it is only natural that their playtime would revolve around smartphones and tablets. Making their imagination much more interactive, Disney Dream Play is a fun interpretation of classic action figures in the modern world.
The Disney Dream Play toys were originally created by JAKKS Pacific and Patrick Soon-Shiong. They work with an accompanying app that is available on both Apple or Android devices. Since many children are exposed to such devices at an early age, it is only natural that their playtime would revolve around smartphones and tablets. Making their imagination much more interactive, Disney Dream Play is a fun interpretation of classic action figures in the modern world.
Trend Themes
1. Augmented Reality Toys - Disney Dream Play uses augmented reality to bring traditional action figures to life.
2. Interactive Playtime - Disney Dream Play offers an interactive and imaginative play experience for children using smartphones and tablets.
3. Integration of Technology and Toys - Disney Dream Play combines the magic of Disney movies with the convenience of digital devices.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore the creation of augmented reality toys to enhance the play experience for children.
2. App Development - App developers can create interactive apps like Disney Dream Play that merge digital content with physical toys.
3. Entertainment and Media - Entertainment and media companies can leverage augmented reality technology to bring beloved characters to life in new and immersive ways.
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