Checkers and Rally's New Burgers are Made with 'Monsterella Stix'
Katherine Pendrill — February 20, 2017 — Lifestyle
References: facebook & brandeating
In an effort to cater to the growing number of consumers on the hunt for hybrid dishes and outrageous fast food creations, the sister chains Checkers and Rally's have debuted two new dishes topped with the brands' signature 'Monsterella Stix.'
The new hybrid dishes from Checkers and Rally's include the Monsterella Stix Double and Monsterella Chicken Parm. The former is made with two beef patties, Swiss cheese, marinara sauce and two Monsterella Stix. The latter features the same toppings, but swaps the beef for a quarter-pound crispy chicken patty. The key ingredient for each dish is the cheese-filled Monsterella Stix, which are mozzarella sticks that have been breaded and seasoned with the chains' Famous Fry seasoning.
The new dishes demonstrate the ongoing demand for over-the-top fast food dishes that combine unexpected ingredients.
The new hybrid dishes from Checkers and Rally's include the Monsterella Stix Double and Monsterella Chicken Parm. The former is made with two beef patties, Swiss cheese, marinara sauce and two Monsterella Stix. The latter features the same toppings, but swaps the beef for a quarter-pound crispy chicken patty. The key ingredient for each dish is the cheese-filled Monsterella Stix, which are mozzarella sticks that have been breaded and seasoned with the chains' Famous Fry seasoning.
The new dishes demonstrate the ongoing demand for over-the-top fast food dishes that combine unexpected ingredients.
Trend Themes
1. Hybrid Dishes - Opportunity for innovative fast food creations that combine unexpected ingredients.
2. Over-the-top Fast Food - Opportunity for developing unconventional and indulgent fast food items to cater to changing consumer tastes.
3. Signature Menu Offerings - Opportunity for chains to create unique, recognizable dishes that set them apart from competitors.
Industry Implications
1. Fast Food - Opportunity for the fast food industry to innovate by creating new, unconventional menu offerings to meet changing consumer preferences.
2. Foodservice - Opportunity for the foodservice industry to capitalize on the demand for indulgent and hybrid dishes by creating unique menu items.
3. Fast Casual - Opportunity for fast casual restaurants to develop creative, unique dishes to differentiate themselves from fast food competitors.
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