Gordon Ramsey is Launching the Cobalt Social in Toronto
Ellen Smith — October 10, 2017 — Lifestyle
References: newswire & torontosun
In a marketing effort to promote a new credit card directed at a Millennial consumer, Gordon Ramsey teamed up with American Express to introduce the Cobalt Social -- a pop-up eatery in downtown Toronto's Kensington market.
The Cobalt Social, which transformed a former grocery store into a slick new eatery, features menu items by Gordon Ramsey and acclaimed Canadian chefs Antonio Park, of Montreal's Park Restaurant and Toronto's Matty Matheson of Parts & Labour.
Millennial spending habits reveal the demographic enjoys food, traveling and entertainment, which inspired the restaurant's slogan: 'You Do You" -- a simple tagline, that aims to encourage millennials to continue pursuing their passions.
Reservations for this exclusive spot sold out quickly, however, some of the signature dishes are available through UberEATS.
The Cobalt Social, which transformed a former grocery store into a slick new eatery, features menu items by Gordon Ramsey and acclaimed Canadian chefs Antonio Park, of Montreal's Park Restaurant and Toronto's Matty Matheson of Parts & Labour.
Millennial spending habits reveal the demographic enjoys food, traveling and entertainment, which inspired the restaurant's slogan: 'You Do You" -- a simple tagline, that aims to encourage millennials to continue pursuing their passions.
Reservations for this exclusive spot sold out quickly, however, some of the signature dishes are available through UberEATS.
Trend Themes
1. Millennial-targeted Eateries - Disruptive innovation opportunity: Create temporary pop-up eateries that target millennials and collaborate with renowned chefs to attract this demographic.
2. Collaborative Marketing Campaigns - Disruptive innovation opportunity: Partner with influential brands or celebrities to promote a new product or service.
3. Customized Dining Experiences - Disruptive innovation opportunity: Offer personalized dining experiences tailored to the preferences of millennials, focusing on food, travel, and entertainment.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Develop innovative concepts and experiences within the hospitality industry that cater to millennial consumers.
2. Food Delivery Services - Disruptive innovation opportunity: Partner with exclusive eateries to offer their signature dishes through delivery platforms like UberEATS.
3. Credit Card Companies - Disruptive innovation opportunity: Collaborate with renowned chefs or restaurants to create unique dining experiences as a marketing strategy for new credit card offerings targeting millennials.
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