Wolfgang Puck and Chef'd Assembled a Kit for a Festive Feast
Laura McQuarrie — December 1, 2017 — Lifestyle
To save consumers the stress of preparing an entire Thanksgiving feast from scratch, Chef'd teamed up with Austrian-born American celebrity chef and restaurateur Wolfgang Puck to launch a festive and flavorful Thanksgiving meal kit.
The chef-created meal kit included everything from mains and sides to desserts, making it possible for one to effortlessly whip up a feast without having to make a trip to the grocery store. Some of the options that could be included in one's Thanksgiving meal kit order included an Organic Roasted Turkey, Sourdough Herb Stuffing and a Pumpkin Caramel Cheesecake for dessert; in all, the collaboration from Puck and Chef'd offered three mains, nine sides, and three desserts selected from the chef's own recipe archive.
Each recipe was crafted to feed between two to eight guests, with dishes of easy, medium and difficult levels to prepare. To receive their meal kit for Thanksgiving from Chef'd, consumers were instructed to place their order before midnight on November 19th, making it an ideal last-minute option for those starved for time.
The chef-created meal kit included everything from mains and sides to desserts, making it possible for one to effortlessly whip up a feast without having to make a trip to the grocery store. Some of the options that could be included in one's Thanksgiving meal kit order included an Organic Roasted Turkey, Sourdough Herb Stuffing and a Pumpkin Caramel Cheesecake for dessert; in all, the collaboration from Puck and Chef'd offered three mains, nine sides, and three desserts selected from the chef's own recipe archive.
Each recipe was crafted to feed between two to eight guests, with dishes of easy, medium and difficult levels to prepare. To receive their meal kit for Thanksgiving from Chef'd, consumers were instructed to place their order before midnight on November 19th, making it an ideal last-minute option for those starved for time.
Trend Themes
1. Chef-created Meal Kits - There is an increasing trend of chefs partnering with meal kit companies to create convenient and delicious meal options for consumers.
2. Last-minute Thanksgiving Meal Solutions - The availability of chef-created Thanksgiving meal kits offers a convenient last-minute option for consumers who are short on time.
3. Customizable Thanksgiving Menus - Chef-created meal kits allow consumers to customize their Thanksgiving menus by selecting from a variety of mains, sides, and desserts.
Industry Implications
1. Meal Kit Delivery - The collaboration between Wolfgang Puck and Chef'd demonstrates a potential disruptive innovation opportunity for the meal kit delivery industry, allowing for partnerships with renowned chefs to create exclusive meal kits.
2. Grocery Retail - The rise of chef-created Thanksgiving meal kits presents an opportunity for grocery retailers to explore partnerships with chefs and offer pre-packaged meal options for the holiday season.
3. Restaurant Industry - Restaurants can explore the creation of chef-curated meal kits as a way to expand their offerings and reach a wider audience, especially during busy holiday seasons like Thanksgiving.
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