The BCBGMAXAZRIA SS Collection Brings Californian Style to NYFW
Malika Renee Butss — September 14, 2015 — Fashion
The BCBGMAXAZRIA S/S '16 collection was one of the first collections to take to runway at the NYFW S/S '16 shows. Inspired by Southern California, creative director Max Azria displayed an urban and nomadic line.
The point of the BCBGMAXAZRIA S/S '16 collection was to capture the Los Angeles aesthetic. Inspired by the city's skate culture, music, surfing and weather, Max Azria -- in partnership with his wife Lubov -- created a collection featuring playful patchwork, lots of fringes and easy breezy fabrics that would be well appreciated in the City of Angels.
The Azria team crafted statement bucket hats that paired well with the many layered looks. Knits, t-shirts, embroidered pieces and color-blocking stacked against each other make for contrasting styles any bohemian can enjoy.
The point of the BCBGMAXAZRIA S/S '16 collection was to capture the Los Angeles aesthetic. Inspired by the city's skate culture, music, surfing and weather, Max Azria -- in partnership with his wife Lubov -- created a collection featuring playful patchwork, lots of fringes and easy breezy fabrics that would be well appreciated in the City of Angels.
The Azria team crafted statement bucket hats that paired well with the many layered looks. Knits, t-shirts, embroidered pieces and color-blocking stacked against each other make for contrasting styles any bohemian can enjoy.
Trend Themes
1. Urban Nomadic Fashion - Opportunity for designers to create collections inspired by urban and nomadic style, incorporating playful patchwork and fringes.
2. Skate Culture Influence - Potential for brands to incorporate elements of skate culture, such as statement bucket hats, into their fashion collections.
3. Color-blocking in Fashion - Disruptive opportunity for designers to explore contrasting styles by using color-blocking in their fashion creations.
Industry Implications
1. Fashion Design - Fashion designers can explore the urban nomadic trend and incorporate elements like playful patchwork and fringes into their collections.
2. Streetwear - Streetwear brands can tap into the skate culture influence and create pieces like statement bucket hats to incorporate into their collections.
3. Textile and Apparel Manufacturing - Manufacturers in the textile and apparel industry can focus on producing fabrics that are easy breezy and suitable for the urban nomadic fashion trend.
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