The A$AP Rocky x Virgin MEGA Chain Pays Homage to the Rapper's Roots
Malika Renee Butss — September 24, 2015 — Fashion
References: virginmegausa & hypebeast
Harlem Rapper A$AP Rocky and entertainment retailer Virgin MEGA have teamed together to create the A$AP Rocky x Virgin MEGA NYC Token Chain. This cool neck accessory pays tribute to Rocky's birthplace.
The A$AP Rocky x Virgin MEGA NYC Token Chain kicks off the rapper's upcoming world tour while celebrating his hometown of Harlem, New York. Each NYC token charm is designed to look like the 1970 MTA subway token. The token charms are cast in brass while each chain has been designed to display a throwback patina.
These necklaces are set to release on Friday, September 25th, 2015 and will exclusively retail for $95 on the Virgin MEGA app for one hour only.
The A$AP Rocky x Virgin MEGA NYC Token Chain kicks off the rapper's upcoming world tour while celebrating his hometown of Harlem, New York. Each NYC token charm is designed to look like the 1970 MTA subway token. The token charms are cast in brass while each chain has been designed to display a throwback patina.
These necklaces are set to release on Friday, September 25th, 2015 and will exclusively retail for $95 on the Virgin MEGA app for one hour only.
Trend Themes
1. Co-branded Fashion - Opportunity to collaborate with celebrities or influencers for creating customized products
2. Retro Nostalgia - Creating fashionable accessories with a vintage touch can attract consumers who are looking for nostalgia-based products
3. Ephemeral Sales - Time-limited or limited edition releases can fuel demand and create a sense of exclusivity among consumers
Industry Implications
1. Fashion Retail - Collaborating with musicians and celebrities to launch co-branded fashion accessories can capture the interest of their audience
2. Jewelry Manufacturing - Creating trendy and affordable jewelry lines with unique designs and cultural references can attract younger consumers
3. E-commerce - Launching ephemeral sales and flash sales for exclusive products can drive traffic and boost sales for online retail platforms
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