The Frameri Eyewear Lenses Can Be Easily Swapped and Changed
Rahul Kalvapalle — July 29, 2014 — Fashion
References: frameri & techcrunch
Frameri is a new sunglasses brand, that has just launched to the public, that offers eye wear with interchangeable lenses. The company currently offers three different models of eyewear, with more models in the pipeline.
Each model is made available in a wide range of colors, and comes with the option for either tinted or non-tinted lenses. Buyers can even opt to get their sunglasses lenses or regular lenses fitted with a prescription.
The underlying idea behind Frameri's approach is that customers can purchase two or three differently colored versions of a single model of eyewear, procure the appropriate lenses for both sun and shade, and enjoy the ability to swap out their glasses as they wish.
The idea is the brainchild of CEO Konrad Billetz, who suffered an eye injury as a child and grew tired of wearing the same corrective lens-fitted eyewear on his face every day.
Each model is made available in a wide range of colors, and comes with the option for either tinted or non-tinted lenses. Buyers can even opt to get their sunglasses lenses or regular lenses fitted with a prescription.
The underlying idea behind Frameri's approach is that customers can purchase two or three differently colored versions of a single model of eyewear, procure the appropriate lenses for both sun and shade, and enjoy the ability to swap out their glasses as they wish.
The idea is the brainchild of CEO Konrad Billetz, who suffered an eye injury as a child and grew tired of wearing the same corrective lens-fitted eyewear on his face every day.
Trend Themes
1. Interchangeable Eyewear - The trend of interchangeable lenses in eyewear allows customers to easily swap out lenses for different styles or needs, providing customization and convenience.
2. Personalized Eyewear - The trend of personalized eyewear offers customers the ability to customize their glasses with different frame styles, colors, and lens options for a unique and individualized look.
3. Prescription Sunglasses - The trend of prescription sunglasses meets the needs of individuals who require corrective lenses by offering stylish sunglasses with the option to add prescription lenses.
Industry Implications
1. Eyewear Industry - The eyewear industry can seize the opportunity to develop more interchangeable lens options and innovative customization features to meet the changing preferences of customers.
2. Fashion Industry - The fashion industry can explore the potential of personalized eyewear to create unique and customizable products that cater to the increasing demand for individualized fashion statements.
3. Healthcare Industry - The healthcare industry can expand its offerings by embracing the trend of prescription sunglasses and providing a wider selection of stylish and functional eyewear options for individuals with corrective lens needs.
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