Odd Future Presents the 'Golf Wang' Fall/Winter 2013 Line
Thomas Wade-West — September 8, 2013 — Fashion
References: golfwang & highsnobiety
Odd Future Wolf Gang Kill Them All (or OFWGKTA) is a popular hip hop collective comprised of musicians and designers. Its clothing label 'Golf Wang' ('Wolf Gang') has seen much success in past releases (skate decks, t-shirts, hoodies). The team has debuted its Fall/Winter 2013 collection comprised of button-ups, beanies and hoodies.
Where much of new streetwear for Fall/Winter 2013 is comprised of slim-fit camo and floral designs, Golf Wang has released its designs in a series of wildly fluorescent colors (pinks, aquas, oranges), in loose, relaxed fits. The designs are directly inspired by the interests of the artists themselves: skateboarding, marijuana and hip-hop.
The new Golf Wang collection is sure to receive nods by insider Wolf Gang, skateboarding and new-age hip hop fans.
Where much of new streetwear for Fall/Winter 2013 is comprised of slim-fit camo and floral designs, Golf Wang has released its designs in a series of wildly fluorescent colors (pinks, aquas, oranges), in loose, relaxed fits. The designs are directly inspired by the interests of the artists themselves: skateboarding, marijuana and hip-hop.
The new Golf Wang collection is sure to receive nods by insider Wolf Gang, skateboarding and new-age hip hop fans.
Trend Themes
1. Vibrant Skater Fashion - Disruptive innovation opportunity: Create a line of streetwear that combines bold, fluorescent colors with loose, relaxed fits.
2. Artist-inspired Designs - Disruptive innovation opportunity: Collaborate with musicians and artists to create clothing collections that reflect their unique interests and inspirations.
3. Out-of-the-box Streetwear - Disruptive innovation opportunity: Develop a line of streetwear that breaks away from traditional camo and floral designs and offers unique, eye-catching patterns and colors.
Industry Implications
1. Streetwear - Disruptive innovation opportunity: Introduce a new line of streetwear that appeals to the niche market of vibrant skater fashion enthusiasts.
2. Music Merchandising - Disruptive innovation opportunity: Partner with musicians and bands to create fashion collections that cater to their fan base and promote their brand.
3. Skateboarding - Disruptive innovation opportunity: Develop skateboarding apparel that combines style and functionality, catering to the needs of skaters who seek unique and colorful designs.
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