At NYFW Rebecca Minkoff Integrated Visual Effects and 3D Fashion in Its Show
Alyson Wyers — September 8, 2014 — Tech
At New York Fashion Week, the Rebecca Minkoff Spring 2015 line included 3D fashion that required red and blue glasses to see properly. The last five looks of their NYFW runway show on Friday, September 5th incorporated stereoscopic 3D fabric that required attendees to wear special 3D glasses to fully experience the garments.
As the lights dimmed for the 3D fashion picks, Mashable noted the garments took on a "slight shimmering aura atypical of fabric -- unless one was on acid." While the successfulness of this visual experiment is debated, this is not the first time the brand has incorporated tech elements into their designs. They also announced the launch of their wearable tech bracelets at the show, which will be available to purchase for the holidays.
As the lights dimmed for the 3D fashion picks, Mashable noted the garments took on a "slight shimmering aura atypical of fabric -- unless one was on acid." While the successfulness of this visual experiment is debated, this is not the first time the brand has incorporated tech elements into their designs. They also announced the launch of their wearable tech bracelets at the show, which will be available to purchase for the holidays.
Trend Themes
1. 3D Fashion - Opportunity for fashion designers to integrate 3D technology into clothing for a unique visual experience.
2. Tech Fashion - Incorporating wearable tech elements into clothing designs opens up possibilities for interactive and functional fashion.
3. Fashion Shows - Innovating fashion show experiences by incorporating visual effects, such as 3D fabrics, to captivate audiences.
Industry Implications
1. Fashion - Fashion industry can explore the integration of 3D technology and wearable tech to create cutting-edge designs and products.
2. Technology - Tech companies can collaborate with fashion brands to develop innovative wearable tech solutions for fashion shows and everyday use.
3. Entertainment - Entertainment industry can leverage 3D fashion and visual effects to enhance the immersive experience of live events, fashion shows, and performances.
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