The Yeezy Boost 350 'Black' Makes a Stylish Film Debut
Malika Renee Butss — August 24, 2015 — Fashion
The Yeezy 350 Boost 'Black' is the latest pair of footwear by Kanye West and Adidas Originals. Since the showing of the Kanye x Adidas Originals collection during New York Fashion Week, hip-hop and fashion fans have formed a huge following for the cool sneakers.
After launching the successful Yeezy Boost and Yeezy Boost 350, rapper Kanye West in partnership with German sportswear brand Adidas, created a brand new version of the coveted shoe. The Yeezy Boost 350 'Black' has been given a 15-second concept film before its initial release this year. In this film, sneaker fanatics are given a short teaser of how the new shoe will look.
Featuring the same low-top silhouette and sophisticated texture, these shoes are sure to be just as popular as the originals.
After launching the successful Yeezy Boost and Yeezy Boost 350, rapper Kanye West in partnership with German sportswear brand Adidas, created a brand new version of the coveted shoe. The Yeezy Boost 350 'Black' has been given a 15-second concept film before its initial release this year. In this film, sneaker fanatics are given a short teaser of how the new shoe will look.
Featuring the same low-top silhouette and sophisticated texture, these shoes are sure to be just as popular as the originals.
Trend Themes
1. Sneaker Advertising - Disruptive innovation opportunity: Exploring new creative approaches to showcase footwear through concept films.
2. Celebrity Collaborations - Disruptive innovation opportunity: Leveraging partnerships between celebrities and brands to create highly sought-after products.
3. Streetwear Fashion - Disruptive innovation opportunity: Tapping into the growing demand for trendy, urban-inspired clothing and accessories.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing innovative designs and materials to meet the ever-changing consumer preferences.
2. Sportswear - Disruptive innovation opportunity: Incorporating fashion-forward elements into performance-focused athletic footwear and apparel.
3. Advertising - Disruptive innovation opportunity: Developing immersive and visually appealing ad campaigns to capture consumer attention in a competitive market.
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