Interactive packaging makes unboxing part of the experience
Implications - Packaging used to be the unwanted trappings that separated the consumer from a product, but clever designers are turning the unboxing process into an experience all its own. By infusing fun and the thrill of anticipation into this often-overlooked aspect of production, a purchased item becomes a present.
Trend Themes
1. Interactive Packaging - Turning product packaging into an experience can make it more than just an unwanted trapping by infusing fun and the thrill of anticipation, creating interactive packaging that becomes part of the unboxing process.
2. Sustainable Packaging - Using packaging materials that reduce waste, can eliminate the need for plates, cutlery, storage, and more, making it easier to recycle, convenient for on-the-go professionals and environmentally friendly.
3. Creative Packaging Design - Innovative and creative packaging design can create excitement around a brand and product, taking even the most common consumer purchases and turning them into something unique and memorable.
Industry Implications
1. Food and Beverage - Innovative packaging designs in the food and beverage industry, like edible packaging or incorporating cutlery in packaging, can make products visibly stand out, more attractive, and convenient for consumers, leading to higher sales and customer satisfaction.
2. Fashion and Apparel - Creative packaging design can make even the most basic apparel and fashion accessories stand out, and help position brands as more than just clothing retailers, creating a more memorable experience for customers and encouraging repeat business.
3. Media and Entertainment - Fauxfficial branding can bring a new level of excitement to media and entertainment products, making consumers feel like they're part of an exclusive club and creating a more personal connection to a brand, driving customer loyalty.
9 Featured, 50 Examples:
957,274 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
Warm
Consumer Insight Topics:
