Clever Paint Bucket Packaging for Levi's Denim
Tisah Tucknott — May 18, 2009 — Marketing
References: hypebeast & thedieline
Levi's has put a new twist on their 501's with this packaging design that places the denim in paint buckets.
The infamous jeans company is introducing a wide range of brightly colored jeans for their Spring/Summer 2009 collection. Each pair of Levi 501's comes in unique paint can packaging, where you can tell the color of the denim just by looking at the can itself.
Implications - Clever packaging not only allows your product to be set apart from competitors, but it can also instill excitement into even the most common consumer purchases. Jeans that come in paint can packaging are an example of how thinking outside the box with product packaging can be more cost effective than changing your actual product itself.
The infamous jeans company is introducing a wide range of brightly colored jeans for their Spring/Summer 2009 collection. Each pair of Levi 501's comes in unique paint can packaging, where you can tell the color of the denim just by looking at the can itself.
Implications - Clever packaging not only allows your product to be set apart from competitors, but it can also instill excitement into even the most common consumer purchases. Jeans that come in paint can packaging are an example of how thinking outside the box with product packaging can be more cost effective than changing your actual product itself.
Trend Themes
1. Clever Packaging Design - Levi's paint bucket packaging for jeans inspires creative packaging design for other consumer goods.
2. Exciting Product Packaging - Innovative packaging designs captures consumers' attention and creates a point of differentiation.
3. Visual Representation of Product - Packaging can visually represent the product and its unique features or characteristics.
Industry Implications
1. Fashion & Apparel - Clever packaging design could disrupt the fashion industry by creating an even more personalized and unique connection between consumer and product.
2. Consumer Goods - Innovative packaging design opportunities exist for a range of consumer goods, from food and beverage to household items.
3. Marketing & Advertising - Visual product packaging allows for innovative marketing campaigns and strategies that can create a lasting impression on consumers.
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