Keeping outdated tech relevant through reinvention
Implications - Despite living in a digital age, many analog innovations are still being held onto. Even those who embrace new technologies hold dear to certain traditions, like the pen and paper. Although notebooks, sketchpads and day planners are no longer necessities, designers are finding inventive ways to retain interest.
Trend Themes
1. Analog-inspired Design - By finding innovative ways to reinvent traditional methods, designers are able to retain interest amidst the digital age, as seen with graffiti notebooks, plantable journals, and bread books.
2. Multi-purpose Products - Hybrid products such as the T-Shirt Sketchbook and Alexander Hulme's pencil-pen provide convenience and practicality for the consumer, advancing the art of multitasking in today's society.
3. Sensory-based Products - Designs such as Smencils and fragrant journals showcase the functionality of sensory-based products, which enhance ordinary items by offering an unexpected treat to the user.
Industry Implications
1. Stationery and Office Supplies - Innovation in the stationery and office supply industry allows companies to stay relevant in the digital age through offering practical and multi-purpose products, as seen with the T-Shirt Sketchbook and Sliced/Bread Notebooks.
2. Gifting and Novelty Items - The market for novelty and gag gifts is evergreen, as seen with the book 'Everything Men Know about Women', and there is potential for innovation in this category through sensory-based products and analog-inspired design.
3. Fashion and Personalization - The T-Shirt Sketchbook and graffiti notebooks cater to consumers seeking personalized fashion and the expression of their personality through clothing design, showcasing potential for growth in the fashion industry with function-specific products.
8 Featured, 34 Examples:
602,602 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Mild
Consumer Insight Topics:
