The proliferation and evolution of biker culture
Implications - Motorcycle clubs and biker culture are regaining appeal as consumers seek to add more thrill to ordinary lifestyles. Edgy, tough fashions and accessories appeal to people's inner escapists who, during unstable economic times, fantasize about running away or rebelling against conformity.
Trend Themes
1. Biker Culture Resurgence - As consumers seek to add more thrill to ordinary lifestyles, motorcycle clubs and biker culture are regaining appeal.
2. Fashion and Accessories for Adventure - Edgy, tough fashions and accessories appeal to people's inner escapists who fantasize about running away or rebelling against conformity.
3. Superhero-inspired Clothing - The fascination with superheroes has been going on for decades and creating clothing that resembles that of a superhero will get people excited because they signify a different identity and utter confidence.
Industry Implications
1. Fashion - The resurgence of biker culture and the popularity of edgy, tough clothing and accessories presents a disruptive innovation opportunity in the fashion industry.
2. Automotive - The popularity of electric and customizable motorcycles, as well as the desire for motorcycles designed to look like choppers while providing eco benefits, presents a disruptive innovation opportunity in the automotive industry.
3. Entertainment - The increasing interest in strong female characters in media and the fascination with superheroes presents a disruptive innovation opportunity in the entertainment industry to cater to modern audiences.
