Branded novelty goods turn consumers into walking ads
Implications - People are turning to brands as a mechanism to flaunt their personal values, and are thus incorporating brand colors, slogans and logos into their daily lives. Be it through fashion or the vehicles they drive, consumers are latching on to logo-bearing products, and the more creative, the more their appeal.
Trend Themes
1. Logo Novelty Items - Consumers are incorporating brand logos into their daily lives through creative and unique items.
2. Iconic Branding Power - Dominant corporations have reinvented themselves constantly to keep up with changing consumer tastes, allowing them to remain powerful through successful execution of adaptation.
3. Logo Personalization - Consumers feel the need to express themselves uniquely among peers, resulting in an increasing demand for personalization in consumer goods.
Industry Implications
1. Fashion and Apparel - Brands are being incorporated into fashion and clothing items, creating a new market for branded novelty goods.
2. Advertising and Marketing - Advertising has become omnipresent in today's brand-centric world, leading to an increase in novelty items that focus heavily on popular brands and global branding.
3. Art and Design - Designers are using logos and iconic brands in unique ways, blurring the line between art and advertising/branding.
