Woman Documents Her Daily Brand Interactions
Shelby Lee Walsh — May 18, 2009 — Marketing
References: dearjanesample.wordpress
Many of us are not aware that during our daily interactions with the world around us, we take in thousands of advertising strategies and interact with countless brands. To help put this all in perspective, a woman named Jane documented her interaction with varying brands from the time she woke up one day until she went to bed.
The gallery above shows what brands she came into contact with and at what time. It is so interesting that the compilation of all of these brands in their particular order tell a story and vividly document her day.
I wonder how my brand timeline would look? I’m even more curious to know why Jane’s timeline only contains half a Durex logo at 10:18 PM…
The gallery above shows what brands she came into contact with and at what time. It is so interesting that the compilation of all of these brands in their particular order tell a story and vividly document her day.
I wonder how my brand timeline would look? I’m even more curious to know why Jane’s timeline only contains half a Durex logo at 10:18 PM…
Trend Themes
1. Personal Branding - Opportunity for companies to leverage personal branding to connect with consumers in a more meaningful way.
2. Brand Interactions - Potential for brands to analyze and optimize the timing and placement of their interactions with consumers throughout the day.
3. Branding Documentation - Emerging trend of individuals documenting their daily brand interactions, presenting opportunities for marketers to gain insights into consumer behavior.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to create personalized and targeted brand experiences based on individual brand interaction timelines.
2. Marketing Research - Opportunity for marketing research firms to develop tools and methodologies for analyzing and interpreting personal branding timelines to uncover consumer insights.
3. Consumer Goods - Potential for consumer goods companies to strategically position and optimize brand interactions throughout a consumer's day to maximize brand visibility and engagement.
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