Levi's Project 501 Design Challenge
jelalyn — January 31, 2008 — Pop Culture
References: us.levi
Not everyone can cut and sew their luck as participants on popular design contests such as "Project Runway," but now Levi's has made it possible for both professional designers and designer wannabes to claim their way to fame with the Levi's "Project 501 Design Challenge."
Levi's lets anyone in the U.S. redesign the 501 jeans and trucker jacket into his own fashion masterpiece, just as long as it embodies its brand spirit. It's the so-called Project 501 community who will decide if the designer's entry is trendworthy or trashy. The more rivet ratings you get the more chances you get in having your design produced and sold in Levi.com.
There's not much complicated rules to join. You don't have to be expert in any design software either. Just doodle and submit your original design before February 6 ends and start earning your own design spotlight.
Levi's lets anyone in the U.S. redesign the 501 jeans and trucker jacket into his own fashion masterpiece, just as long as it embodies its brand spirit. It's the so-called Project 501 community who will decide if the designer's entry is trendworthy or trashy. The more rivet ratings you get the more chances you get in having your design produced and sold in Levi.com.
There's not much complicated rules to join. You don't have to be expert in any design software either. Just doodle and submit your original design before February 6 ends and start earning your own design spotlight.
Trend Themes
1. User-designed Products - More companies can implement campaigns that allow customers to design their own products and have a say in the creation process.
2. Community-driven Design - Increasingly, brands are looking to their communities to help create products and make more authentic connections with customers.
3. Crowdsourced Fashion - Fashion brands are utilizing crowdsourcing techniques to generate ideas and designs for new collections, with customer involvement in every step of the process.
Industry Implications
1. Fashion - Fashion brands can leverage user-designed campaigns to generate buzz, valuable customer insights, and inspire new collections.
2. Retail - Retail companies can integrate community-driven design into their product lines and engage customers in the creation process.
3. E-commerce - E-commerce brands can utilize crowdsourcing techniques to involve customers in the design process, creating more personalized and relevant products.
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