Wax Turns Old-School Stories Into Modern Masterpieces
Amanda Easterbrook — July 11, 2009 — Marketing
References: waxbranding.co.nz
The clever creatives at Wax Branding in New Zealand wanted to showcase their unique skills to the world online. This small boutique agency with a core team of strategic thinkers, designers and web developers wanted the visitors to their website to experience a little of the Wax brand online pop-up book style.
Throughout the website, Wax Branding uses classic fairytale cues reworked into a modern tale that reflect's the agency's outlook. Most of the elements within the ‘book’ are real (like the building, fridge and possum) so that the Wax brand experience is consistent and real--which is exactly how Wax works with its clients.
Throughout the website, Wax Branding uses classic fairytale cues reworked into a modern tale that reflect's the agency's outlook. Most of the elements within the ‘book’ are real (like the building, fridge and possum) so that the Wax brand experience is consistent and real--which is exactly how Wax works with its clients.
Trend Themes
1. Online Branding - Disruptive innovation opportunity: Develop interactive and immersive online branding experiences that tell a coherent story and engage users.
2. Modernizing Classic Tales - Disruptive innovation opportunity: Reimagine classic fairytales and stories in a modern and relevant context to capture the attention of a new generation of consumers.
3. Pop-up Books - Disruptive innovation opportunity: Combine traditional book formats with interactive digital elements to create unique and engaging user experiences.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Use online branding techniques to redefine how brands connect and engage with their target audiences.
2. Graphic Design - Disruptive innovation opportunity: Incorporate interactive elements and storytelling techniques into graphic design projects to create captivating visual experiences.
3. Web Development - Disruptive innovation opportunity: Experiment with innovative digital technologies to enhance user interactions and create memorable website experiences.
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